Shock Top just announced University of Florida Gators, & University of Missouri Athletics, Revolver Brewing in Northern Texas sponsorship with North Texas State, plus others. Breckinridge with Colorado Teams including The Denver Broncos, Alpine Beers in San Diego Stadium with the Padres, I believe the Oregon breweries with the State Universities in Oregon, Beavers or Buffalo. Sweetwater and Terrapin in Georgia each in stadiums with taprooms and BarBQ restaurants with the Braves, Falcons, United, and likely with colleges and Universities. And Concerts. Serving up beers into those huge crowds.
From reading recent articles and interviews besides taking ShockTop National Tilray Beers also taking Ten Barrel 'Cheap Beers' National. Time will tell.