“The evolution has happened very quickly, but it’s still incredible to think we’re at the beginning of the curve,” Meggs says. “A full spectrum THC product that allows people to control their experience while being on the low-dose side of the equation puts us at the center of where this industry is going. The category is exploding and we’re going to see all types of experimental products coming, and we think people will like what we’re prepping for release. People definitely get it and they want more—more flavors, more variety, and more dosage options. This is definitely the future.”
Larue says ABC has stopped selling CBD drinks entirely, as they underperformed, and instead is focusing on hemp-derived Delta-9 THC infused beverages. The company’s top-performing labels include Pamos 5-mg. shots ($5), Find Wunder Sessions 5-mg. Blackberry Lemonade ($21 a 4-pack of 12-ounce cans), and Howdy 5-mg. Lemonade ($22). ABC will soon add 10-mg. products through partnerships with brands like Cheech and Chong THC drinks, Tilray, and MadTasty.
https://www.marketwatchmag.com/cannabis-drinks-take-hold/