Watching this investment steadily deteriorate throughout the past many months hurts. That’s obvious to all who have believed there is a meaningful place in the market for this technology.
If the product works as intended and I happen to be one of those who accept that it does, what’s wrong?
Why are investments being decimated?
- The technology appears to perform well.
- It seems to be cutting edge.
- It is presented in high-profile environments by very expensive, apparently experienced, and skilled management.
- Some analysts suggest the company is a prime acquisition target. Is this true? Why?
What would another company do with the asset that isn’t being done now?
A professional marketing firm was added to the mix a while back.
Have they achieved anything?
What’s missing or wrong?
Is the hologram et al concept a small niche that lacks a significant market with growth potential?
Are sales and marketing efforts not properly focused?
Are production, research, management, and administrative costs forcing an unsustainable product price?
Sure would like to know what it will take to achieve profitability and whether ARHT has whatever that is.