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Bullboard - Stock Discussion Forum Catch the Wind Ltd V.CTW

TSXV:CTW - Post Discussion

Catch the Wind Ltd > New branding waste of money and focus
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Post by peakoiled on Jun 22, 2012 12:59am

New branding waste of money and focus

Anyone else think that a rebranding effort at this point will be a waste of focus and money? I don't think it will cause any large order to go through. That is what is really needed at this point. If they sell 100+ units then they have money and time to rebrand the company.
Comment by jewel9m on Jun 22, 2012 4:25am
I am with you 100% Peak. Rebranding is a complete waste especially when capital is so hard to come by. Use the money to generate sales and rebrand later. Start with sales.
Comment by bbmmwwm3 on Jun 22, 2012 8:30am
I think the rebranding makes sense at this point in time.  The company is transitioning from the previous management and it's better to start off on a clean slate than have the baggage of the past.  While there is a cost to this, in the it will pay off.  We now seem to have a credible CEO running the company who has ties to some financial backers.  I am more ...more  
Comment by @venture on Jun 22, 2012 8:57am
I think the rebranding makes sense, "Catch the wind" sounds more like a song or a children's book but does not stand for a serious company. People tend to make fun of the name first when I mentioned the company as an investment opportunity. And its much cheaper to rebrand a small company than to do it in a few years time when CTW has offices around the world...
Comment by DYNAMAC on Jun 22, 2012 9:06am
I agree with the name change. "Catch the Wind" sounds like a cheesy book or film title. the rebranding will also help people forget the previous management. They might as well do it now.
Comment by TSX-News on Jun 22, 2012 10:03am
I'm on the fence about rebranding. If the rebranding is accompanied by a whole new promotion by Hunter Hall  then I am all for it. The stuff from over a year ago is getting stale. After all what we all care most about is making money on our stock. INT hasn't sold a thing yet and look how much people made on it last year. A new company, exciting technology and the backing of HH could ...more  
Comment by lukera on Jun 22, 2012 11:34am
Was a reverse split already approved by shareholders?
Comment by TSX-News on Jun 22, 2012 11:45am
Well they cancelled their AGM so to my knowledge no. I guess we won't know if that was ever in the works. However a RS could be part of the contingency upon when they are ready to have their AGM, under the new name and such which would also need approval.   A RS under this circumstance could be a good thing, if it is part of a process to get listed on the NASDAQ, which would make a lot of ...more  
Comment by Dytyjeje on Jun 22, 2012 2:15pm
Do you think a RS is even a considering with the work that is going on to get the warrants approved by the tsx?
Comment by TSX-News on Jun 22, 2012 3:23pm
I'm not a securities lawyer so I'm not 100% sure behind the legality of it, but I don't see how it would stop them. The warrants price would just be moved up with any RS. Nothing in the NR points to the warrants having a defined term or strike price yet, just that they can purchase 4M shares. 
Comment by brucewjxia on Jun 22, 2012 5:59pm
Everybody is talking about the rebranding, I believe it is the part of deal of termination of the license, I don't think the new management wants to do it under such situation of tight cash except they have to.  So it makes more sense to me it is part of the deal.  I am also not sure why people think a RS will come with a rebranding, RS normally comes once the company has ...more  
Comment by fpellegrino67 on Jun 22, 2012 7:34pm
I totaly agree, there's no reason for a reverse split, there going to be fine for a while and the rlebranding only helps  the situation by turning the page on the disaster that was caused by the CEO, they wouldnt be just focusing on rebranding the name and nothing else, Im sure there are big sales coming and there only looking ahead..the SP today was dissapointing but Im sure they were ...more