Ceapro Inc V.CZO

SBBC.v - plant-based, natural, and clean ingredient space.

[prophetoffactz]

With the launch of CZO's oat beta glucan chewy bar approaching...

Simply Better Brands is listed on the TSX.V... 

"Simply Better Brands Corp. is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health conscious Millennial and Generation Z consumers with a focus opportunities for expansion into high-growth consumer product categories." 

• TRUBARTM Protein Bar: TRUBARTM revenue was $24.7 million in 2023 compared to $10.6 million in 2022, an increase of $14.1 million. Growth of the brand in 2023 was driven by continued multi-channel distribution expansion to a growing list of major retailers in convenience, grocery, ecommerce and club channels led by Costco.. To support its retail expansion, TRUBARTM signed a strategic agreement with Acosta, a full-service sales agency with deep CPG brand experience and added a second manufacturing facility to its supply chain to meet growing product demand.
• No B.S. Skincare: Following its online launch and exclusive sale at livenobs.com and Amazon, the No B.S. brand became available at retail in TJ Maxx locations in Q2 2023 followed by a national launch into Walgreen's in Q4 2023 across 3,400 locations.

[prophetoffactz]

This appears to be SBBC.v's most exciting product.  TRUBAR - Home – TRUBRANDS

[Tencents]

They also spend 150 % of sales on overall product support and probably need to spend 3 times more to generate a return to brand a consumer  product probably requires 150 million marketing investment This may be a challenge for czo - if ever they have a product 

[jrsloan60]

Never have been much of a writer. So if my writing confuses you have empathy with me. I like all the things that you put down. The question I have. Is how are we going to do it.? Cuz it sounds like we have a great lotion product but it doesn't seem to be marketed. So we can have a lot of great things. But if nobody knows how to sell it, what's the sense? I have shares in the company and

[Tencents]

Such comments merit cobsideration first of all one can't sell a product if you don't have one czo has a pipeline but does not have a product  it may take several years or longer to get a product ready for the market this will then need significant efforts and costs to put the product in front of consumers czo have neither at the moment there can be partnering  by definition any

[prophetoffactz]

"first of all one can't sell a product if you don't have one... These seem the major obstacles that needs to be dealt with which could lead to semething in a 5-10 years timeline"  Health Canada has already approved CZO's oat beta glucan chewy product and it is expected to be launched in Q3 or Q4. Health Canada has approved Ceapro’s Novel Nutraceutical

[Tencents]

This is a good example One product being considered for launch Simply Better have about 180 in their catalogue  imagine the marketing inefficiencies 

[prophetoffactz]

"One product being considered for launch" CZO's product isn't being considered for launch. It is now approved by Health Canada and the launch is anticipated in Q3-Q4. It is said to mark an important chapter for the company towards promoting wellness and expanding the business model.  Just like Juvente can be a delivery vehicle for PGX bioactives so to could the chewy

[prophetoffactz]

"Cuz it sounds like we have a great lotion product but it doesn't seem to be marketed." Gilles said they would need to put $4 million into marketing to launch the current Juvente products. They never really launched it with much of a push or the dollars. They had some limited distribution and ran into COVID which affected distribution. They've had higher priorities in thier