HARVEST ONE CONTINUES INTERNATIONAL EXPANSION WITH WB CANNA CO. & WELLNESS FOR DISTRIBUTION IN THE CARIBBEAN, CENTRAL AMERICA AND CRUISE / TRAVEL RETAIL
On July 19, 2021, Harvest One Cannabis Inc. signed a three-year renewable marketing and distribution agreement for international market expansion with WB Canna Co. & Wellness, a leading cannabidiol and wellness products distributor in the Caribbean, Central America and travel retail/cruise channel.
Partnering with WB Canna aligns with Harvest One's growth strategies for its core brands, and further contributes to the company's growth and brand expansion initiatives for fiscal 2022. Based on the terms of the agreement, the company granted WB Canna exclusive distribution and marketing rights across 33 countries throughout the Caribbean and Central America inclusive of Mexico, Puerto Rico and Colombia. Such distribution includes channels of duty-free, cruise and travel retail. Products will be priced at wholesale prices, subject to annual price increases. Canna will provide expert guidance and forward thinking, logistical and regional expertise, as well as local category training to support the CPG (consumer packaged goods) brand strategies of Harvest One across these regions.
Gord Davey, president and chief executive officer of Harvest One, said: "Executing on our commitments for expansion and channel development is key to our long-term-focused growth. Once again, our team has delivered and showed the relevance of our brands in providing real wellness solutions in new and emerging markets. These relationships, complemented by our existing partners and distribution network in the U.S. market, will accelerate brand awareness and product trial and demonstrate the strength of our product in the health and wellness category. This expanded distribution is exciting news as it will foster additional growth of the company's existing CPG brands and position Harvest One for future success with our anticipated line extensions of both infused and non-infused products."
"WB Canna Co. & Wellness welcomes the Harvest One family of brands, including Dream Water, to our exciting portfolio of wellness minded brands," Phillip Jarrell, chief operating officer of WB Canna Co. & Wellness said. "Better health includes better sleep patterns and habits. We're excited to be Dream Water advocates, and to assist in promoting healthier living throughout our Caribbean, Central America and travel retail/cruise networks."
About Harvest One Cannabis Inc.
Harvest One is a global cannabis-infused CPG leader that develops and distributes premium health, wellness and self care products with a market focus on sleep and pain. Harvest One is a uniquely positioned company in the cannabis space with a focus on cannabis-infused and non-infused consumer packaged goods. Harvest One owns and operates two subsidiaries: Dream Water Global and LivRelief.