This new partnership with Lucira looks like a very nice piece of work by DM.
Per Lucira's earnings call transcript for Q1 2022 they were receiving orders from Health Canada for the purpose of "providing value to remote and hard to reach communities". This sounds like a goal DM has also expressed.
(Source: https://www.fool.com/earnings/call-transcripts/2022/05/13/lucira-health-inc-lhdx-q1-2022-earnings-call-trans/?source=eptyholnk0000202&utm_source=yahoo-host&utm_medium=feed&utm_campaign=article)
Also, Lucira does a significant amount of business, with 34 million in total revenue in the last quarter. Regardless of their negative EBITDA, that does suggest a fairly significant adoption of their product.
They are also working on other products, like Chlamydia and Gonorrhea testing.
If the eroding of our film industry test kit sales is inevitable, it could be nice to be in bed with a company like this.
Just my opinion.
JAGS