Another growth initiative was out today for this premium tea brand with the innovative unique flavors that do not exist in the other tea brands:
The Company recently introduced six tea sachet flavors at 220 Staples Canada stores, showcasing organic options such as David’s Breakfast Blend, Cream of Earl Grey, Silk Dragon Jasmine, and herbal, caffeine-free blends Cold 911 and Cinnamon Rooibos Chai. The assortment also features a popular coffee replacement black tea, Vanilla Cappuccino.
Additionally, DAVIDsTEA has brought eight popular tea flavors to 47 Farm Boy grocery stores in Ontario.
In Quebec, DAVIDsTEA entered the Jean Coutu and Brunet pharmacy accounts through the release of “12 Holiday Teas” and “12 Winter Classics” tea discovery gifts. These seasonal products will be available at select pharmacies during the holiday season with potential expansion of the offering in the coming months.
DAVIDsTEA also launched its best-selling Matcha Variety Packs at over 800 Shoppers Drug Mart/Pharmaprix locations and introduced four additional flavours, including Matcha varieties, at Sobeys stores across Canada.
Finally, DAVIDsTEA increased its store-in-store count by expanding within 40 Neighbourly Pharmacy locations last month.
The Company will also be adding 15 store-in-store concepts within the Rexall Pharmacy Group in December to raise its total of similar configurations to 382 locations in Canada.
The full pr:
https://ir.davidstea.com/news-releases/news-release-details/davidstea-expands-tea-footprint-canadian-wholesale-market