Entourage Health Launches Cannabis-Infused Soft Chews for Starseed Medicinal Line
Monday, November 29, 2021, 8:30 AM ET
Entourage Health Launches Cannabis-Infused Soft Chews for Starseed Medicinal Line
Company partners with Olli Brands Inc. to develop and curate a suite of premium CBD and THC soft chew products for release in its medical channel starting late November 2021
TORONTO, Nov. 29, 2021 (GLOBE NEWSWIRE) -- Entourage Health Corp. (formerly WeedMD Inc.) (TSX-V:ENTG) (OTCQX:ETRGF) (FSE:4WE) ("Entourage" or the "Company"), a Canadian producer and distributor of award-winning cannabis products and brands, is pleased to announce it has entered into a commercial arrangement with Olli Brands Inc. ("OBi") to produce a suite of cannabis soft chews for sale under the Company's Starseed Medicinal brand. Product availability is expected to commence on November 30, 2021.
The edible cannabis products will be available in CBD, THC and 1:1 soft chews for exclusive, initial release in two-unit packages, via Entourage's medical channel, Starseed Medicinal in the following flavours: strawberry-elderberry, pineapple-tangerine, and lemon-lime.
"Following patient and consumer insights and feedback, our product development team set out to produce choice, cannabis ingestibles, partnering with renowned edibles producer Olli Brands to develop flavours and formulations that effectively complement our well-established product portfolio," said Joseph Mele, Chief Commercial Officer, Entourage. "Recognizing our strength as cultivators with a specialty in cannabinoid extraction, we're excited to announce the product expansion and launch of our cannabis infused-soft chews lineup specifically formulated for patients looking for alternate dosing and consumption methods."
Entourage recently completed R&D trials alongside OBi, producing multiple product formulations that yielded strong and favourable results which could provide additional product expansion opportunities. Obi is a highly skilled, third-party, white-label processor widely recognized in Canada for consistently and safely producing premium edible cannabis products. OBi operates from its sophisticated manufacturing facility in Etobicoke, Ontario.
Third-party data suggests the Canadian market for cannabis extract-based products including edibles to be worth C$1.6 billion annually, with over 65% of Canadians consuming or interested in consuming edibles. Gummies and soft chews are listed as the preferred edible format. (Reference: Nurturing New Growth; Canada Gets Ready for Cannabis 2.0, Deloitte).
Visit Entourage Health's newly launched website here. To access our corporate video, visit us here and to access our latest investor presentation and corporate deck here.