The
Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown.
The 2024 program will begin on March 4 in Florida with a roadshow of partner events and immersion experiences designed to deepen customer discovery—taking founders behind-the-scenes at Universal Studios Florida and NASCAR’s Daytona International Speedway and showcasing how PGA TOUR and NBC Sports’ Golf produce professional sporting events, like the Arnold Palmer Invitational—allowing founders to identify how to align their technology solutions to the business and operational needs of partners.
Mentors will include industry leaders from Comcast NBCUniversal as well as strategic advisors from the Boomtown network and the partner consortium, including: Will McIntosh, President, NBC Sports NEXT and Fandango; Lora Dennis, Executive Vice President, NBCUniversal Local; Jim Denney, Chief Product Officer, Peacock; Alexandra Willis, Director of Digital Media and Audience Development, the Premier League; Wyatt Hicks, NASCAR Digital Vice President; and Scott Gutterman, Senior Vice President, Digital Operations, PGA TOUR, among others.
The capstone of the program will take place at Rally Innovation in Indianapolis on August 27-28, 2024, where this year’s founders will showcase their tech innovations, putting a spotlight on their scale-up traction during the program to garner new business opportunities across the broader sports industry.