GROW's first in person conference in 2021 was July 9-13 at the Cultivate 21 Hemp and Horticulture Conferences in Columbus, Ohio. The conferences were well attended with approximately 10,000 hemp and horticulture professionals and visitors from all 50 states and over 30 countries. GROW had four staff and several sales consultants participate. The response to CO2 Delivery Solutions™ technology was positive with several potential customers being contacted. GROW's hemp and horticulture show booths showcased a miniature CO2 Delivery Solutions™ in operation. GROW's second in person conference exhibiting in person will be at AMHPAC in Los Cabos Mexico September 1-3 with partner Rancho Nexo.
Marketing Partners
GROW's new Spanish partner Jose Andres Garcia Munoz announced August 10, 2021 joins our other North American, Mexico, Middle East, Colombia, El Salvador, Israel, the UK, the Netherlands, Belgium, South Africa and Malaysia partners. GROW is continuously searching for international and North American marketing partners to execute its business objectives.
COVID-19 Impacts
GROW is targeting exhibiting at an number of in-person and hybrid conferences in 2H 2021 in Mexico, the Netherlands, US, Canada and other countries if COVID-19 travel restrictions do not reappear. COVID-19 has materially impacted the start-up timing of some of our announced commercial feasibilities and completions/delays of others from 2020. Also, greenhouse labor constraints have become a material factor at several of our grower customers for announced commercial feasibilities which has delayed their start. GROW will continue to provide quarterly updates on these and other matters that are material as the year progresses.
2021 Second Half Outlook
John Archibald, CEO concluded, "We last stated we were targeting Spain which is on par with Mexico as the second largest protected ag facility market in the world. We are pleased to now have our first regional partner in Spain, to market and sell our CO2 Delivery Solutions™ technology there. The commercial feasibility and sales activity in Q2 is very encouraging as is the accelerated activity in Q3 to date. These commercial feasibilities represent a pool of potential CO2 Delivery Solutions™ system sales as each commercial feasibility is completed. For the balance of 2021, we expect more Canadian Cannabis market direct sales where our technology is being well accepted and our first vegetable greenhouse sales resulting from commercial feasibilities initiated in 2020. Over time, we believe that CO2 Delivery Solutions™ technology will become the industry standard for carbon to be efficiently added to plants. The global protected Ag facility market is 600 billion square feet. Of this market approximately 99% cannot use CO2 gassing but can use CO2 Delivery Solutions™ to significantly enhance their crop yields and suppress micro pathogens resulting in improved yields and profitability."