https://candlr.com/2020/08/26/naturally-splendid/ Not sure if the graphics will show up here but the link is above.
good article...
Naturally Splendid –
Denise Walsh (Sock Drawer Investor) August 26, 2020
Leave a comment The Evolution of a Plant-Based Powerhouse Protein – a necessary staple for human life. The progression of where we get our protein is drastically changing in society – worldwide. For centuries, animal protein was the primary choice for protein, yet times are changing. Plant-based protein (“PB-protein”) is taking the world by storm. Growing hundreds of times faster than previous health-conscientious cultural movements & predicted to exceed $17.5 Billion by 2025.
The Plant-Based Movement Largely attributed to world diet changes, the need for sustainable farming, environmental waste impact and awareness; the animal farming industry is taking a massive toll on world agricultural resources. Multiple Covid-19 outbreaks within animal meat processors is accelerating this already rapidly expanding category. Creating a surge of retail sales in
alternate food choices, a rush to develop and make available new products, and significant capital investments into the plant-based protein sector.
North America is
poised to dominate the alternate protein market.
This heightened hyper-awareness, appreciation, and acceptance of these alternate resources in the last decade has enabled the launch of U.S. Industry leaders; Beyond Meats (2012 consumer release date) and Impossible Burger (2016 consumer release date). Canada’s PB-protein market has been noticed by its Government with innovative and funded programs. Maple Leaf Foods has joined in the movement with the purchase of two PB-protein companies and their launch of their 50/50 Line. This trend is turning into a new lifestyle that is
here to stay. This pandemic, coupled with the global diet-awareness culture, has created unprecedented times for the
entire human race as WE know it. ALL manner of diets include NSE products. Whether a vegan, vegetarian, and now the term “Flexitarian”; as more people are trying to move to the plant-based foods but still indulge in the animal proteins occasionally in a more balanced approach. NSE is agreeable for “Paleo” and “Ancient Grains” eating, and NSE even fits the traditional diet demographic.
Since
2009, Naturally Splendid Enterprises, Ltd. – has always been monitoring, researching, producing and distributing plant-based protein foods,
as founder and CEO Craig Goodwin quotes, “we were all about Plant-based Proteins BEFORE they were cool!” Capable of handling this explosive demand for high-quality PB-protein production with their Safe Quality Food Level II (SQF2) certified (a worldwide recognized exceptional standard for food production facilities) Prosnack manufacturing facility, set in their upgraded location in Pitt Meadows, British Columbia. From their $11 million facility over the years NSE has launched multiple successful high-protein brands such as: Natera Sport
tm, Elevate Me and Woods Wild Bar
tm, and CHII to name some.
They have also developed plant-based products within supplements, beauty, and pet health; and continue to augment the range of products their Brands’ carry. Operating inside NSE’s SQFL2 production facility is a commercial test kitchen working to develop products in the alternative plant-based protein sector. All while having maintained contract (white label) production and still, shipping Hemp seed overseas as ordered – as they originally started off doing; in the beginning.
NSE’s Sales & Distribution Expanding distribution channels both domestically and internationally; Sales Director for Naturally Splendid, Mr. Rick Lum, complements NSE. Boasting a 35-year career in the food industry including Nestle’s, Sysco and Waypoint Foodservice. Waypoint is a sales/marketing resources, innovative recipe/menu solutions company that assisted in the market development and initial launch of the Beyond Meat line in Canada. Rick brings his vast network of industry distribution contacts, and was in fact, part of the launch team that began the momentum that drove Beyond Meat from virtually zero sales in Canada in 2017 to sales over $200M CDN in just over two years. (Craig Goodwin with Rick Lum)
Given the direction of NSE I don’t think its overreaching to think that NSP will have new competitive high-demand PB-protein products. Be them NSE branded, private-label produced, or a joint-venture. You heard it here first. Simply read their twitter feeds, check out the website , or Facebook page and you will see Naturally Splendid’s “finger” HAS ALWAYS BEEN on the pulse of this booming plant-based protein sector. You can find links below.
Naturally Splendid founder and CEO Craig Goodwin states, “Our core strategy has always been plant-based; right from the first day company co-founder, Bryan Carson and I, started Naturally Splendid. We have progressed the company from plant-based, superfoods such as hemp; to more formulated and finished retail products, rather than just ingredients. We are reviewing additional opportunities in the plant-based category and are eager to extend existing product lines, as well as launch new product lines. The demand for plant-based products was already aggressively trending upwards, and COVID-19 is only bringing more attention to this category, which in turn is accelerating the growth in this area even faster than initially expected. There is most definitely a bright future for those positioned in this market and I expect Naturally Splendid to be one of those companies.” Above and Beyond the Food The new partnership and investment in Biologic Pharmamedical Research … Pure brilliance. Now having secured a Stage II Health Canada clinical trial for plant-based Cavaltinib
TM for Covid-19 patient treatment, the start of Phase II Trials is imminent. NSE, with their manufacturing distribution partners are ready to meet demand.
In addition to a treatment for COVID-19, Naturally Splendid will receive a 10% royalty on ALL sales for multiple applications originating from the clinical studies including Colitis, Crohn’s, and Rheumatoid Arthritis; as well as many respiratory conditions such as Asthma and COPD.
NATURALLY SPLENDID recognizes opportunity when they see it and has early-mover advantage in the plant-based products category. They are in the right place to
flourish within the multiple PB-protein markets including supplements, foods, cosmetics, active lifestyle, and other expanding product divisions. NSE’s ability and courage to
forecast the optimum revenue targets at the time has forced them to adapt to the changing trends. Some naysayers have viewed these moves negatively, yet in these writers’ opinion Naturally Splendid has been
proactive when changing business pursuits. Always researching, monitoring, anticipating consumer needs, & consistently following
one direction –
plant-based proteins.
Management’s practical and realistic business moxie and conscientiousness of investor monies has allowed Naturally Splendid to CONTINUE TO EVOLVE with the changing climate of the times.
For example, supplying Korean Hemp seed markets. Opting out when the margins in Asia drastically dropped. Now again, seizing the opportunity to cultivate relationships in the Asian Hemp industry markets while fulfilling hemp seed supply contracts…Or ceasing to navigate the many restrictive regulations inhibiting the hemp, CBD, and subsequent extraction industries in Canada. The NSE conclusion to waylay that avenue has been viewed by some as a missed chance, but; it was draining monies that could be utilized in progressive and immediate revenue via product manufacturing. Thereby maximizing their coveted SQFL2 food production facility in Pitt Meadows, BC. Making and accommodating the decisions to adjust their business plan has not been without its challenges.
Choosing
not to tie up investor $$$ while waiting for Health Canada to properly implement the laws for CBD was
in fact; the responsible move for Naturally Splendid. Throwing money into cannabis while waiting for licencing and certification has bankrupt some of the best prospects in the cannabis growth-sector.
All the above sets the stage for
Naturally Splendid Enterprises Ltd, as they always have been, to
continue to evolve into a
plant-based protein powerhouse. Candlr Naturally Splendid Profile Investor Relations: Brent Rusin Phone Number: 604-465-0548
Website: www.naturallysplendid.com Facebook Naturally Splendid Page
Twitter Account @NaturallySplen Written and produced by Rob Armstrong and YHoolios of Sock Drawer Investor Inc.
NSE is a Sock Drawer Investor Inc. client, and Rob Armstrong holds shares personally.
Legal Disclaimer Sock Drawer Investor Inc., LLC is not a licenced broker, dealer, investment advisor, or underwriter. All information that we provide is for informational purposes only; and should not be construed as suggestion to purchase or sell securities or an offer of solicitation. There is a risk of losing money in investing and therefore Professional advisement by a licenced individual should be sought before investing.