Design is more integral to businesses than ever before.
In fact, many of the companies acquired by big names like Google, Yahoo!, Facebook, and Adobe, were founded by designers.
Even many of the names you know – Pintrest, Flickr, Youtube, Kickstarter, Airbnb – had designer founders and co-founders.
And Apple certainly wouldn’t be Apple today had it not been for Steve Job’s insane focus on product design.
Fitbit is no different.
According to Bloomberg, “Fitbit counts on design to set it apart from other trackers.”
In other words, a large part of Fitbit’s success lies in the design prowess of Gadi Amit.
But Fitbit is just one of many Gadi-designed successes.
Gadi’s firm, NewDealDesign, has designed a plethora of successful products for the biggest names in the industry.
In the early 2000s, he designed one of the fastest-selling personal digital assistants, the Palm Zire.
He’s worked with Dell on their Inspiron Notebook (and many others) and Netgear on their Platinum II router.
He’s worked with Google on phone designs and designed an entire product line for Comcast.
He’s worked with industry giants such as Intel and Microsoft.
He’s even worked on Sproutling, a baby monitor which was acquired by Mattel last year, and Scrip’s new digital cash device for the future.
So it should come as no surprise that five of NewDealDesign projects were selected for top honours in the 2016 GOOD DESIGN Awards, the world’s most prestigious, recognized, and oldest Design Awards programs.
It’s no wonder they won gold last year at the Spark Awards.
It’s no wonder Fast Company ranked NewDealDesign the #1 Most Innovative Design Company in 2016.
It’s no wonder Michelle Obama presented him with the White House’s United States National Design Award.
It’s no wonder NewDealDesign has won over 100 design awards.
In other words, when Gadi designs something, all eyes are on it.
His successes come from not only being a great designer, but being able to foresee the future of technology and then bringing it to life.
It’s why he is super selective in the projects he chooses to pursue.
And recently, we found out his firm is designing a new transformative product that he feels could transform the human experience of the outdoors.
And he’s doing it with this Company…