Reitmans Ord Shs V.RET

Retail sales

[CarefulSpec]

September retail sales for clothing retailers were very strong at +1.5%. Reitmans.com September website traffic also saw a huge surge. Given some better than expected numbers on other clothing retailers the backdrop here for the earnings report in December looks favorable.

[TheCount11]

Interesting.  What would explain the difference between Reitmans.com website traffic and Google search for Reitmans which is lumpy?

[CarefulSpec]

I don't have a definitive answer, but if I was going to Reitmans I would just type reitmans.com. I'm not sure that many people search for a unique company name when they can safely assume it's [company name].com.  Or it could be that traffic measurements are wrong.

[TheCount11]

great!  thanks.

[CarefulSpec]

Actually another thought: If you are already a customer of reitmans website it's really unlikely you will do a search for reitmans, after all the website is already in your browser cache and the browser would auto complete the domain. To that end google trends might be a better measure of new customers looking for reitmans where traffic represents who is actually going to the website which

[TheCount11]

True Google trends is probably better guage of customer aquisition.  Unfortunately Google trends predictive value is very low for Reitmans