RYU Apparel Inc V.RYU.H

Question

[had2chimeIN]

so if they stopped using expansion as an excuse for losing money how much in sales growth would they need to become truly profitable? 300%? With their current increases in sales (NOT BECAUSE OF NEW STORES) how long would that take? Forever? By my estimate they're making less per square foot of retail space than they ever have. Am I wrong?

[athleticsguy]

Hard to say, especially when so many new stores have launched and they don't break down same store sales.  Honestly though, if same store sales were encouraging i'm sure they would've highlighted it in their last report.  On a side note, what i found very disappointing was that their online revenue only increased by 7% YoY...

[Riddler76]

You are not wrong...but...looking at cost per square foot is an older metholodology. Store fronts are practically loss leaders in today's world. In RYU's case they are used to attract the community and host physical events in an effort to build brand awareness and the end game is to gain online purchasing traction. But this does cost money and alot of it, especially in Vancouver with their

[athleticsguy]

They've chosen locations that make sense for their brand, but all of these locations are in very expensive locations.  I don't think the end game is online purchases (although it should be) as RYU has communicated that they are looking for a greater % of revenue to come from their brick & mortar vs online channels (I think it was ~60/40).  If storefronts are viewed as loss

[had2chimeIN]

seems so archaic in todays world of "free" advertising through well executed social. I guess they'll just keep pushing through with the "Trust us we're cool" campaign. They need real brand ambassadors and fast. If anyone says anything about JB I swear I'll lose it lol.