Post by
graham71 on Jun 12, 2015 10:55am
By Charlie Osborne for Between the Lines | June 12, 2015 --
Nvidia has announced the acquisition of TransGaming's proprietary cross-platform portability technology in an effort to improve its GameWorks PC gaming project. The US chip maker's acquisition, announced on Thursday, adds TransGaming technology to the Nvidia GameWorks effort, which includes over 300 computational mathematicians, physicists and artists who are charged with the task of making games better and faster -- and is known for middleware such as PhysX, which improves the rendering of game objects. The deal is worth $3.75 million and is subject to regulatory approval. TransGaming is the developer of the GameTree television platform and on-demand cloud gaming service. The company's platform connects up PC and console games to smart television sets and is compatible with millions of smart TVs and set-top boxes worldwide. Dennis Ensing, Chief Operating Officer and Interim CEO of TransGaming commented: "This acquisition will allow TransGaming to focus on the rapidly growing opportunities within its Digital Media Group. The company will invest in the continued deployment of GameTree TV with MSO's, as well as the monetization of its Smart TV footprint, to reap the benefits of subscription-based scalable revenue. We also plan to pursue both the launch of new premium content across our network and strategic partnerships or acquisitions to drive the company's revenue growth trajectory." TransGaming is headquartered in Toronto, Canada. In addition to the announcement, Nvidia said the GameWorks Studio will be opening a Toronto studio with the support of the TransGaming cross-platform portability team. Approximately 15 employees from TransGaming will be joining Nvidia's team. Nvidia says that Toronto is also a strategic area to launch an office due to the Canadian city being a "leading force" in deep-learning, another area in which Nvidia has a keen interest.