According to software equity group the average EV to sales ratio for saas companies is currently 14.3. The latest figure for private equities purchasing saas based companies is that they acquire them at a 6.3 times EV to sales ratio.
In the last twelve months I've calculated software revenues for Urbanimmersive to be $ 2,817,045. For simplicity let's assign no value to the hardware business otherwise you can go with the purchase price of Immersolution on the books. If we assign a 14.3 times value to 1) and 6.3 times value to 2) we get the following:
1) publicly traded EV value for UI: $40,283,743.5
2) private equity EV value for UI: $17,747,383.5
Current enterprise value for UI = $ 18,216,122.1
We can see that a private equity company would likely buy a company such as Urbanimmersive at similar valuations to what we are trading at today. On the other hand, we are trading significantly lower than publicly traded saas companies by a wide margin. I've calculated a price per share for 1) of 26.5 cents and 2) ~ 11.5 cents
Keep in mind I've assigned no value to its hardware business so you could add whatever number you think it's fair but it's less significant.
https://softwareequity.com/research/#