Vivo is an operator of mobile telephony, fixed telephony, broadband Internet and cable TV, and is owned by Telefonica. Of the four major carriers, Vivo has the largest market share in Brazil.
Vivo Insurance is a new product targeting Vivo's 77 million mobile customers. Users who buy mobile prepaid credit will be able to add a health insurance feature to their purchases. The insurance feature is sold as a "package" bundled with mobile prepaid credits and also enables participation in the federal lottery.
According to a 2011 report commissioned by the Brazilian Insurance Industry Association, there were in excess of 40 million people without any insurance in Brazil in 2009. The target market for microinsurance was estimated to be 128 million people at that time.
Customer benefits of Vivo insurance also include:
The ability to participate in the monthly federal lottery;
Compensation to the family in case of accidental death of the purchaser;
The value of the insurance purchased is automatically added to the customer's account as a "bonus" to be used for local Vivo-to-Vivo phone calls.
Now Prepay Brazil is now selling Vivo Insurance in more than 2,800 points of sale in its network. This exciting new product increases the number of products in Now Prepay's portfolio, strengthening the company's relationships with its merchants. The product is currently limit