Tokens just launched UPS’s metaverse business centre in partnership with Digital Coffee. The project includes a digital land lease and the creation of the first-ever metaverse business center allowing UPS to expand their operations into the metaverse.
- UPS built this project as part of a content destination to help promote its new Be Unstoppable campaign and is located in the Decentraland metaverse.
- The business center features three stories where small business owners are able to visit and learn more about entrepreneurship and sustainable business practices.
- The land lease should help Tokens generate recurring revenues supporting the bottom line as digital land has little to no overhead costs associated.
https://ca.finance.yahoo.com/news/tokens-com-launches-ups-store-123000227.html
Even with the recent challenges with crypto and the metaverse, there's still a significant amount of interest in Web 3.0. UPS is one of the largest companies in the world, and with so many other large companies interested in the metaverse, there's still a lot of growth yet to be seen. Tokens is well positioned relative to industry peers due to their diversification in Web 3.0. The company is continuing to pave the way, especially with so many partnerships with brands like Air Miles, Skechers, Forever 21, and now UPS.
Overall, the consistent news flow and company development makes this an interesting one to watch at the current $15M valuation. Definitely keep an eye out for continued company updates and new developments.