It was 4 long years Yfi teased their F500 client. They worked that account and from all appearances finally landed a deal. They received a PO for $1.1M. They earned revenues of a little over $300K. Then, poof, nothing. What happened?
Well, no one knows. After the Kroger bump revenue fell off a cliff. They have never come out and said why they stopped shipping product. Some time later they said they were retooling. Building a new cheaper chip. Did they have to do this to continue sales to Kroger? Or was this a business decision. It would be interesting to know. No matter what the reason was the business was certainly put into a dive. They haven't had product in years.
So with all of the above said I guess the point is transparency. They have pumped out reams of big news and then never followed up on why it just faded away. This case was particularly egregious given the weight a deal like this should bring to a fledgling company. Providing some sort of insight would actually help the cause not hurt it. To me it’s the typical venture fatal flaw. Endlessly pump out “big” news and never provide any insight into the actual operation.
So, what's the deal with the T1? Will anyone ever know? Will it fade away like all the previous new? Kroger, Mediacom, Rare, and, and, and.
Maybe the bigger question is why people keep taking everything Yfi pumps out as gospel.