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Bullboard - Stock Discussion Forum YANGAROO Inc V.YOO

Alternate Symbol(s):  YOOIF

YANGAROO Inc. is a technology provider in the media and entertainment industry, offering a cloud-based software platform for the management and distribution of digital media content. It provides advertising, entertainment and awards management software workflow solutions to customers across multiple geographic regions. Its Digital Media Distribution System (DMDS) platform is a patented cloud... see more

TSXV:YOO - Post Discussion

YANGAROO Inc > Re: Future of TV/Optimism re: viability of our Ad Biz
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Post by HisNoodlinessTheFlyingSpaghettiMonster on Dec 28, 2020 4:49pm

Re: Future of TV/Optimism re: viability of our Ad Biz

While I anticipate that traditional linear TV is in a secular decline overall (will still survive in some capacity though), and will continue to take a hit with market share, I am very bullish on local TV. I think that most local stations will either individually, or as large groups, make deals with various streamers to carry their feeds. I think this is one of the components of linear TV (along with sports) that people value very much. If it is made available to cord cutters, I think it will continue to be consumed. On top of this, I also have a mild conviction/long term view that there will be regulatory tailwinds for local channels. The government has an interest in preserving this content; think mandating streaming services such as Prime, Dis streaming, Peacock, a future version of Netflix, etc. to carry a package of local channels.
 

Why do I bring this up? Ask yourself, how many broadcast destinations that Yangaroo services are local vs. national/cable? My estimations are that the vast majority of destinations would skew local, and there will be a market opportunity there.

Again, I think the market size will be smaller in the future, but there are areas of optimism that I am beginning to come around on.

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