TORONTO _
Bell's (
TSX: T.BCE,
Stock Forum) privacy policy has been updated to indicate that it plans to start tracking web histories, TV watching habits and mobile app usage unless customers opt out.
Bell will start collecting customer data on Nov. 16, which it says will be used for improving network performance, creating marketing reports and selling targeted ads.
Websites visited, search terms used, TV shows watched and calling patterns will be collected and collated with what products and services customers pay for, where they live, their gender and age range.
Bell says the data it collects will not be linked with a customer's identity.
Customers can opt out of the data collection at the following address.