Engagement Labs (
TSX: V.EL,
Stock Forum) grew its market footprint when the company announced that KCSA Strategic Communications had selected Engagement Labs’ eValue™ analytics tool for the provision of social media strategy insight and performance indicators in general as well within a competitive set.
According to the news release, KCSA offers a full suite of integrated communications services including public relations, investor relations and social media content creation and dissemination.
KCSA Managing Partner, Lewis Goldberg, commented, “KCSA works with every size and type of company there is, and all of them want to understand, in a simple form, how they are 'doing' compared to their peers on social media. The eValue tool boils down thousands of different social media derived data points into a single number that is easy to explain and easy to understand.”
He continued, “Current clients love the eValue metrics and we have successfully used this tool to help win business. We believe that being the first PR/IR firm in New York City to subscribe to eValue is a competitive differentiator for KCSA.”
The eValue™ tool provides indepth social media analysis with over 200 metrics and key performance indicators (KPIs) and its scoring is comprised of engagement, impact and responsiveness metrics. EValue™ measures more than 75,000 brands currently and continues to grow.
Bryan Singer, Engagement Labs CEO, added, “KCSA is a forward thinking communications firm that clearly saw the strategic value that eValue brings to their social media practice. Globally, social media usage amongst consumers is rapidly increasing.”
He went on to explain, “As a result, brands are establishing structured teams dedicated to their social media accounts. They are increasing the budgets behind their social media efforts and developing integrated strategies to increase brand awareness, drive sales and engage with multiple audiences. However, there has been no true standard or metric to help them place value on their efforts and measure them against their peers until eValue.”
Then he concluded, “For agencies like KCSA, eValue can be used to defend budgets, determine ROI and differentiate clients from their peers, which is a powerful opportunity.”
Engagement Labs was in the news recently when
the Toronto-based company reported fiscal 2014 results three days ago.
Shares edged up 1.82% to $0.56 per share on the news.
Currently there are 37.4m outstanding shares with a market cap of $20.9 million.
FULL DISCLOSURE: Engagement Labs is a Stockhouse Publishing client.