ARHT Media (
TSX: V.ART,
Stock Forum) continued to grow its market footprint in the emerging holographic communications market when the company announced today that it had entered into a strategic partnership with Klick, the world’s largest independent health agency, to explore the opportunities for the use of a suite of products including 3D, holographic and proximity marketing technology in Klick’s heathcare marketing endeavors.
According to the
news release, the company expects the partnership to enable further development of applications geared to provide high-impact content for speaking engagements, medical conferences and other healthcare, pharmaceutical and biotechnology events.
Due to the company’s proximity technology and gesture controls, its holograms will provide a fully-immersive experience which will then explore more dynamic interaction with visual aids.
Part of what will be offered to the healthcare sector will be the company’s photorealistic human holograms or HumaGrams™. These HumaGrams™ are able to interact with people in any situation that a real human being can. The HumaGram™ can be telecasted anywhere, live or pre-recorded, to multiple places simultaneously in real-time and high-definition 3D.
Company CEO, Paul Duffy, commented on the partnership and its potential, “Every year, the healthcare, pharmaceutical and biotechnology industry hosts thousands of conferences and key opinion leader events in North America alone.”
He went on to illustrate, “Both ARHT and Klick are excited about the roadmap of applications we plan on executing in the near future, including ground-breaking technologies that will enhance these experiences. Together, we will bring strategy, interactivity, proximity-based insights and tremendous scale to education and speaking events by removing time and geography from the equation.”
Leerom Segal, Klick Co-founder and CEO, summed up, “As we continue to relentlessly experiment with innovative ways to enhance our clients' messaging and break through the clutter, we are thrilled to partner with AHRT Media to deliver this cutting-edge holographic technology.”
ARHT Media was in the news recently when
the Toronto-based company announced it would unveil a live 3D HumaGram™ of Tony Robbins at an upcoming Australia seminar.
Shares gained 2.38% on the news to $0.43 per share.
Currently there are 61.0m outstanding shares with a market cap of $26.2 million.