AcuityAds Holdings (
TSX: V.AT,
Forum) reached another major milestone when the company announced today that it had signed the 100
th partner for its Self-Serve Programmatic Marketing Platform.
According to the
news release, the current partner roster includes a mix of brands and agencies and has been expanding rapidly since the launch of the platform 24 months ago. In fact, the company added 10 new partners in May alone.
This novel platform is designed to give partners the ability to manage digital advertising campaigns easily and efficiently through an intuitive use interface with access to extensive resources including campaign specialists, training and support experts. The platform is powered by a proprietary machine learning technology.
Company CEO, Tal Hayek, commented on the achievement, “Acuity saw that there was a real gap in the market for a programmatic solution that put marketers in the driver's seat because both brands and agencies were in need of a tool that provided campaign visibility, control and flexibility. This led to the creation of our Self-Serve Platform, which allows marketers and agencies alike to control their campaigns down to the very last detail.”
He then added, “The Self-Serve business now represents the fastest growing revenue segment of our business worldwide and the 100 partner milestone is a tremendous achievement for our company. It is also a validation that brands and agencies across the globe are recognizing the investments we've made in building the most effective and transparent Self-Serve Programmatic Platform to help them ultimately deliver the highest return on advertising spend possible.”
The release also went on to note that the company had retained Renmark Financial to further expand AcuityAds investment exposure in the United States. The company has agreed to pay Renmark a monthly retainer of $3,500 starting July 1, 2016.
AcuityAds Holdings was in the news recently when
the Toronto-based company announced the results of its 2016 AGM a little less than two weeks ago.
Shares were up 12.50% to $1.35 per share.
Currently there are 25.10m outstanding shares with a market cap of $30.12 million.
FULL DISCLOSURE: AcuityAds Holdings is a Stockhouse Publishing client.