The cannabis conversation is back.
Lift & Co. Corp. (
TSX-V:LIFT) returns to Vancouver this week with its annual
Lift & Co. Cannabis Business Conference (LCBC) on Thursday, January 9
th at the Vancouver Convention Centre.
And
Stockhouse Media is covering the one-of-a-kind event from beginning to end!
International and Canadian industry and business leaders will be taking the stage for a day of dedicated talks on the topmost topics affecting cannabis going into 2020.
The Lift & Co. Cannabis Expo then takes over the VCC for a massive two-day trade show on Friday, January 10 (Industry day) and Saturday, January 11 (Consumer Day).
Tapping into this trend, this year’s 2020 LCBC keynote address will be “
Data: The New Soil For Cannabis Growth”, for which Lift & Co. will be joined on stage by two of North America’s leading data and consulting firms – Nielsen and EY Canada. This trio of presentations, moderated by Ipsos, will address the future of data insights and how analytics will propel cannabis into the next major CPG category.
?Lift & Co. will also be on the
Fire & Flower Stage at the Expo on Friday for a deeper dive into cannabis consumer insights with a second data talk alongside Ipsos and BDS analytics.
(2019 LCBC. Dave Jackson / Stockhouse)
Matei Olaru, CEO of Lift & Co., commented:
“We’re so excited to welcome CPG insights heavyweights like Nielsen, Ipsos, and EY Canada to elevate the cannabis conversation this year. Their presence signals an important shift for cannabis in year two, and will set the tone for a three-day event that will offer attendees the earliest view into cannabis in 2020. Lift & Co. has always strived to drive important topics forward at our events, and we’re looking forward to what is shaping up to be our most important Vancouver conference to date.”
These data sessions come on the heels of the launch of Lift & Co.’s consumer insights platform
Cohesion in 2019, and recently announced strategic
partnership with Nielsen to create an industry-first consumer segmentation tool for early 2020.
Additional LCBC talk highlights include:
- The Power and Potential of Psychedelics: Leading researchers and entrepreneurs provide insights into this uncharted industry
- Lessons from California: Building a Brand and an Industry: California-based cannabis leaders will share their insights and some lessons Canada can take away
- Trust after CannTrust: Rebuilding Confidence in the Industry: three presentations each touch on how brands can reframe the conversation to establish and maintain customer confidence
- The Lift & Co. Cannabis Expo Vancouver 2020 takes place following LCBC, on January 10 and 11. The Expo features over 280 exhibitors and two full days of talks on the Fire & Flower Stage. Together, LCBC and Expo are Canada’s largest cannabis consumer and industry convention, with last year’s Vancouver event drawing in more than 18,000 visitors.
LCBC STAGE SCHEDULE - Thursday, January 9, 2020 - Business Conference
Data: The New Soil For Cannabis Growth (9:15 a.m. - 10 a.m.)
The world’s leading consulting and data experts present three talks on the role that data will play in the near future as cannabis becomes a global, multi-billion-dollar CPG. From market research, to supply chain management, to consumer insights, cannabis organizations will have to use never-before-available data to achieve unprecedented growth expectations.
Moderator: Michael Rodenburgh, Executive Vice President, Western Canada, Ipsos
Panelists:
- Jon Kamin, Chief Revenue Officer, Lift & Co.
- Cynthia Pachovski, Vice President, Media & Marketing Cloud, Canada, Nielsen
- Holly Palmer, Vice President, Transaction Advisory Service Team, EY Canada
Legalization 2.0 – State of the Nation (10 a.m. - 10:30 a.m.)
Regulatory industry leaders will reflect on the cannabis market today and how to overcome tough regulatory challenges to best serve the growing base of customers, and where they see the industry going next.
Moderator: Fern Glowinsky, President and CEO, Merrco Payments
Panelists:
- Dan Demers, Vice President, Government Relations and Regulatory Affairs – Canadian Health Food Association (CHFA)
- Peter Guo, B.C. Leader - Cannabis Industry Services and Enterprise Risk Services, MNP
- Annaliese Kibler, Director of Regulatory Affairs, Aurora Cannabis (T.ACB)
- Allan Rewak, Vice President, Institutional Relations, Emerald Health Therapeutics (V.EMH)
The Power and Potential of Psychedelics (11 a.m. - 11:40 a.m.)
Cannabis legalization has paved the way forward for some new and exciting ventures, with psychedelics being at the top of the list. Leading researchers and entrepreneurs provide some insights into this uncharted industry.
Moderator: Matei Olaru, CEO, Lift & Co.
Panelists:
- Ronan Levy, Founder, Field Trip Ventures Inc.
- Irie Selkirk, Founder, Rise Wellness Retreat
- Mark Haden, Executive Director, Multidisciplinary Association for Psychedelic Studies (MAPS)
Trust after CannTrust: Rebuilding Confidence in the Industry (11:40 a.m. - 12:10 p.m.)
Did CannTrust’s unlicensed growing scandal lead many Canadians to lose faith in the industry? With trust top of mind for consumers and investors, these three presentations each touch on how brands can reframe the conversation to establish and maintain customer confidence.
Panelists:
- Chris Bolivar, Vice President, Strategic Growth, Fire & Flower (T.FAF)
- Sony Gokhale, General Counsel, The Supreme Cannabis Company Inc. (T.FIRE)
- Paul Pedersen, Co-founder & CEO, Nextleaf Solutions (CSE.OILS, Forum)
Capital Markets and Cannabis: An Inside Look (1:30 p.m. - 2 p.m.)
Industry experts will provide an overview of the investment landscape and market sentiment, and discuss current challenges and opportunities for cannabis stocks in 2020.
Moderator: Tanya Rowntree, Global Head of Client Success, Equity Capital Markets, TMX Group
Panelists:
- Michelle de Cordova, Principal, ESG Global Advisors Inc.
- Ryan G. Smith, Co-founder & CEO, LeafLink
- Roderick Stephan, Partner, Altitude Capital
Raising Capital: What Investors Are Looking For (2 p.m. - 2:30 p.m.)
In this session, finance experts share their predictions on the market and will provide meaningful tips on attracting investors and what investment criteria hedge funds and venture capitalits are really looking at.
Moderator: Sherri Altshuler, Partner, Aird & Berlis LLP
Panelists:
- Narbé Alexandrian, President and CEO, Canopy Rivers Inc. (T.RIV)
- Matthew Nordgren, CEO & Founder, Arcadian
- Penny White, President & CEO, The Yield Growth Corp. (CSE: BOSS, OTCQB: BOSQF, Forum)
Cannabis Leadership – Managing People & Culture in the Cannabis Space (2:30 p.m. - 3 p.m.)
Human resources and leadership specialists will share their strategies around people, culture, and what effective leadership looks like in the cannabis space.
Panelists:
- Charlotte Collett, Chief People Officer, Sundial Growers (NASDAQ: SNDL)
- Marcie Kiziak, CPHR, Senior Vice President, Human Resources, Alcanna (T.CLIQ)
- Tina Shannon, Director of Human Resources, Organigram (T.OGI)
Lessons from California: Building a Brand and an Industry (3:30 p.m. - 4 p.m.)
California-based cannabis leaders will share their insights on what the state has done well, where they can improve, how brands have played a part in the success, and some lessons Canada can take away.
Panelists:
- Michael Elkin, Co-founder, CannaBrokr
- Rico Tarver, Co-founder & Market Leader, CannaGather
- Ophelia Chong, Partner & Co-Founder, Green Sky Strategy
International Cannabis Markets: The Next 12 Months (4 p.m. - 4:45 p.m.)
International LPs and cannabis leaders give insights into what markets we should keep an eye on and provide a look ahead to the coming year.
Moderator: Matt Lamers, International Editor, MJBizDaily
Panelists:
- Deepak Anand, CEO & Co-founder, Materia Ventures
- Andrew Miller, Head of Canadian Business Development-Canada, Australia, and New Zealand, Clever Leaves
- Rosy Mondin, CEO & Director, World-Class Extractions (C.PUMP)
About Lift & Co.
Lift & Co. is a publicly traded technology company modernizing the cannabis industry. More info on LCBC and the Expo can be found
here.
FULL DISCLOSURE: Nextleaf Solutions and The Yield Growth Corp. are clients of Stockhouse Publishing.