“Lift” Off at Canada’s Largest Cannabis Expo

Starting today, over 280 exhibitors, more than 100 speakers, and an expected 18,000-plus attendees will take over the Vancouver Convention Centre for the Lift & Co. (TSX-V:LIFT) Cannabis Business Conference and Expo Vancouver 2020.

Canada’s biggest cannabis tradeshow and conference returns to Vancouver Thursday January 9th, as it launches its massive three-day exposition and conference at the Vancouver Convention Centre.

And Stockhouse Media will be bringing you a front seat view of event…from start to finish!

The weekend opens with the Lift & Co. Cannabis Business Conference (LCBC) onThursday, January 9 – a full day of stage programming ideal for senior leaders and investors across the industry with topics on data and analytics, brand reputation, and special sessions on emerging markets abroad. The show floor doors open on Friday, January 10 with the Expo Industry Day, targeted to existing and prospective cannabis professionals, followed by Expo Consumer Day on Saturday, January 11, a full day on the tradeshow floor that brings the industry and the consumer together.

Business Conference and Industry Day draws the world’s top data and tech players – EY Canada, Nielsen, Ipsos, and BDS Analytics – alongside Lift & Co. to discuss analytics and Artificial Intelligence, consumer segments, and emerging shopper profiles, along cannabis as a consumer packaged good.


EVENT HIGHLIGHTS

Special Programming: The cannabis industry comes to life

• Friday: LiftUp Yoga – a Friday morning guided sunrise yoga session for Industry Day attendees. All levels welcome.

• Saturday: Voxie VIP Tours – curated Expo floor tours all day Saturday hosted by Voxie. Four curated tours will take attendees to booths specific to Accessories, CBD, Women and Wellness, and a “Budtender” tour, open to all, from beginners to the more experienced cannabis connoisseur.

• All Weekend: Get in the Zones! A dedicated Grow Zone, in collaboration with Green Planet Wholesale, will showcase some of the hottest products from the cultivation side of the industry, for the full-scale LP to the micro-cultivator starting at home. An expansive Accessories Zone gives attendees a chance to explore and—for the first time—purchase on-site innovative and design-focused accessories.

(2019 Lift & Co. Vancouver. Dave Jackson / Stockhouse)

Talk Highlights: The industry’s top movers and shakers talk everything from investing to cooking

• Thursday –Data: The New Soil For Cannabis Growth: The world’s leading data firms EY Canada and Nielsen alongside Lift & Co. share the stage for a trio presentation on business intelligence and AI, consumer segmentation and cannabis-specific consumer insights.

• Thursday – The Power and Potential of Psychedelics brings visionary leaders on-stage to discuss a future in psychedelic medicine, moderated by Lift & Co.’s CEO.

• Friday – Four new Expert Insights presentations featuring leaders from Aurora Cannabis (T.ACB), Valens GroWorks (CSE: VGW), and LeafLink provide unique perspectives on topics such as Corporate social responsibility (CSR), the future of extraction, and how to build the right corporate culture. Ken Weisbrod from Shoppers Drug Mart will discuss the launch of a new blockchain-enabled traceability platform, bringing validated standards to medical cannabis and providing physicians, pharmacists, and patients assurance about the quality of cannabis products.

• Saturday – The Future of Social Consumption asks how will cannabis beverages change the way we socialize? A long-standing industry advocate, a cannabis sommelier, and a cannabis beverage developer come together to talk cannabis drinks and our lifestyle.

About Lift & Co.

Lift & Co. is a publicly traded technology company modernizing the cannabis industry. More info on LCBC and the Expo can be found here.