From newspapers, to eBay, to Kijiji, many people don’t realize how large the buy and sell market is. Perhaps more important, about $15 billion has flowed into buy & sell firms including: LetGo, OfferUp, Kijiji, and Poshmark. The industry may seem occupied, but there is a niche market that no buy & sell firm has addressed: post-secondary students.
Also known as “Gen Z”, there are approximately 23 million post-secondary students in Canada and the U.S. Yet none of the above-mentioned firms are capitalizing on this loyal, growing, and tech-savvy demographic. However, Stockhouse Deal Room has uncovered Mijem Inc., a Company that is ready to capitalize on Gen Z; a market with money to spend via either themselves or their parents providing funds to purchase university supplies, clothes, electronics, etc.
Just about everyone uses social media and people are well familiar with online marketplaces such as Kijiji and Facebook. What makes Mijem unique is that it understands Gen Z and has created a social media application that (at its most basic level) combines the two. The hook here that sets this app apart is that its focus is themed on campus commerce. Mijem streamlines the process giving students a “one-stop-shop” for the things they need.
(Image via Mijem Inc.)
This isn’t a concept; it’s a real application with over 110,000 iOS and Android downloads to date. And over the past year, Mijem has grown subscribers over 200% and has built relationships with more than 70 post-secondary institutions including York University, University of Waterloo, Western University, Wilfrid Laurier University, University of Michigan, Queen’s University, and UC San Diego.
Mijem is now ready to monetize these subscribers and accelerate growth. To do this, the Company is raising up to $3 million (CAD) at a $13.7 million pre-money valuation and plans to complete a reverse takeover to be listed on the Canadian Securities Exchange (more details below). Uses of proceeds are not only to increase subscriber growth but also to introduce new features that include a payment engine and a ride share platform. Such features will widen Mijem’s competitive moat and help to build trust, which is key to attracting and maintaining Gen Z subscribers.
Mijem’s Stockhouse Deal Room Details
For investors, Mijem has created a unique advertising technology to monetize the elusive “Gen Z” consumer market. With a pre-money valuation of $13.7 million (CAD), the Company is offering accredited investors the opportunity to invest $0.17 per subscription receipt through “Mijem Inc.” or eligible for registered accounts by financing through "Canada Coal Inc." (TFSA, RRSP). Each subscription receipt will result in the investor having 1 common share of the resulting issuer once the RTO with Canada Coal Inc. (TSX-V: CCK.H) is complete.
Mijem Inc.’s Deal Room financing provides access to an emerging company with an effective solution for a relatively untapped audience at a very attractive valuation.
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To participate in the Mijem Inc. private placement click HERE
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FULL DISCLOSURE: Mijem Inc. is a paid client of Stockhouse Publishing. Stockhouse Publishing Ltd. (Stockhouse) is not registered as a broker, dealer, exempt market dealer, or any other registrant in any securities regulatory jurisdiction and will not be performing any registerable activity as defined by the applicable regulatory bodies. This deal room is for informational purposes only and does not constitute an offer to sell or a solicitation to buy the securities referred to herein. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents that contain important information about risks, fees, and expenses. The information contained in this deal room is selective and does not purport to contain all the information relating to Mijem Inc. In all cases, parties should conduct their own investigation and due diligence, not rely solely on the data provided herein and are encouraged to consult with a financial adviser, lawyer, accountant, and any other professional that can help to understand and assess the risks associated with any investment opportunity.