Only the most disciplined operators have found success in the early Canadian cannabis industry, and since Federal legalization in 2018 investors have been waiting for clear market leaders to emerge in the fray. But one company has been making consistent, meaningful strides in the favourable consumer-facing side of cannabis: High Tide Inc., with over a decade of experience in the industry, has emerged as the premiere example of a results-oriented cannabis operator.
High Tide Inc. (
CSE.HITI,
OTC: HITIF,
Forum) is a retail-focused cannabis corporation enhanced by the manufacturing and distribution of cannabis lifestyle accessories, leveraging extensive consumer experience in the industry to deliver an insights-driven retail experience. High Tide provides services in the North American cannabis industry that include:
- Brick & Mortar Cannabis Retail
- Cannabis delivery
- Cannabis eCommerce
- Branded accessory manufacturing
- Cannabis accessory distribution
- Cannabis accessory eCommerce
- CBD eCommerce
According to a recent research memo forwarded by Cannacord Genuity, the Canadian cannabis industry is projected to hit $3.16B (CAD) in revenue by the end of 2020. The global legal marijuana market is expected to hit $73.6B (USD) in revenue by 2027, according to Grand View Research.
As an experienced operator in the North American cannabis accessory industry, and with the strategic acquisition of a 20+ year accessory operator headquartered in the Netherlands, High Tide is perfectly positioned to participate in the global evolution of legalized marijuana retail while continuing to dominate Canadian cannabis with its flagship brand, Canna Cabana.
Let’s take a look at the key revenue generating assets that High Tide will leverage to participate in the global expansion of cannabis.
Canna Cabana – Canada’s Leading Cannabis Retailer
(Image courtesy High Tide Inc.)
In the first 20 months of legal cannabis, only a few national retailers have been able to fully execute on growth plans while remaining focused on quality retail locations. High Tide operates 36 retail locations across Canada, with its Canna Cabana brand ranking among the top retail experiences in the country (via google reviews). An early market leader by store count and revenue in both Alberta and Ontario, Canna Cabana currently holds 9% market share of the Ontario market by store (as of mid-June 2020), with more store openings during the challenging COVID-19 pandemic than any competing brand.
Offering in-store, ecommerce, and delivery services, Canna Cabana has already positioned itself as an accessible, sophisticated household retail brand across the country.
Grasscity – A 20 Year Cannabis eCommerce Legacy
An early pioneer of cannabis accessory eCommerce, Grasscity.com is known throughout the industry as the most established online retail brand for all cannabis consumption devices. Founded in Amsterdam, Grasscity.com enjoys predominantly North American customer loyalty that reaches back into the early 2000s and has generated nearly untouchable search engine positioning due to its tenure and customer satisfaction. Grasscity also hosts an active forum that ranks among the most visited online cannabis communities on the internet.
(Image courtesy High Tide Inc.)
Over the last five years, GrassCity has successfully positioned its’ in-house cannabis accessory brand GlassCity as a market leader, expanding margins and building brand loyalty in North America. With strategically positioned warehouses in Las Vegas and Amsterdam, and traffic that exceeds 6 Million cannabis consumers per year, GrassCity will continue to reinforce its market leading position in Canada and the United States while highlighting house brand products that include other High Tide proprietary manufactured brands.
Famous Brandz – Brands for Cannabis Fans
(Image courtesy High Tide Inc.)
Launched in 2016, Famous Brandz is a collection of branded smoking accessories manufactured by High Tide Inc. that include licenses from Paramount Pictures, Snoop Dogg, Trailer Park Boys, Lionsgate, Jay & Silent Bob, Cheech & Chong’s Up In Smoke and more. As the leading manufacturer of licensed cannabis accessories worldwide, Famous Brandz also produces innovative and approachable lifestyle products under its own trademarks including Puff Puff Pass, Dopezilla, Vodka Glass and Famous X.
These products are distributed and sold across North America and have recently entered distribution in Europe through strategic connections at Grass City. With substantial retail exposure via Canna Cabana and Grass City, launching and building demand for Famous Brandz products has become one of High Tide’s greatest marketing assets.
RGR Canada & Valiant Distribution – Continent-Spanning Sales Channels
As a manufacturer of cannabis accessories, High Tide distributes these products to thousands of cannabis retailers, smokes shops, and gift stores across North America through its distribution subsidiaries, RGR Canada and US-based Valiant Distribution. With strong North American partnerships that span multi-state retail chains, national Canadian cannabis retailers, and prominent sub-distributors, High Tide’s portfolio of Famous Brandz and third-party cannabis essentials are sold in all relevant markets across the continent.
(photo via Unsplash @gentle_kay)
High Tide Upside: A Strong Core Story, With Unique Key Competencies
Cannabis is here to stay, and savvy investors are just beginning to see the value inherent in experienced, focused operators like High Tide Inc. Today’s cannabis customer demands a retail experience that nails the fundamentals, while also specializing in the complex value equation of cannabis and its related accessories. High tide’s diverse mix of consumer channels provides access to layered insights and context unavailable to competitors, giving the HITI portfolio of businesses an advantage in understanding how North American and global cannabis user preference is developing in real time.
High Tide is focused on cannabis consumers and diversified in its approach to satisfying customer needs across the vertical. Investors interested in the rising tide of cannabis, and operators committed to consistent, predictable results should consider giving
CSE.HITI a deeper look.
FULL DISCLOSURE: This is a paid article produced by Stockhouse Publishing.