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New Tech from the Psychedelic Market Aims to Reduce Carbon Footprints

Stockhouse Editorial
2 Comments| July 21, 2021

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(Wisdom Truffle: Moon, Star, SuperNova. Image via Red Light Holland Corp.)

Ontario-based Red Light Holland Corp. (CSE: TRIP, Forum) announced on Wednesday that it had filed a new patent for technologies that can monitor and display information involving carbon dioxide emissions.

Dubbed the “Interactive Wisdom Truffle”, this tech is designed to influence and motivate positive behavior relating to the experience, by providing users with real-time data, informing users how much carbon dioxide is being emitted by their local electricity grid, along with tips and suggestions on how users may reduce their carbon footprint.

The company brought environmental engineer Katie Patrick on board to help work on the design and production of the Wisdom Truffles.

In a news release, she explained that behavioural research studies have demonstrated that individuals become motivated to save energy when they see the environmental output data in the form of CO2 emissions, instead of kilowatts or dollars.

“The Wisdom Truffle will provide one of the most powerful ways to deliver this data, through its use of visual aids such as colored lights which reflect a grid's CO2 emissions in real-time. Communities are craving a way to fight the ongoing climate crisis - and most people don't realize how polluting grid electricity is at different times of day, such as between 7pm and 10pm. Bringing this emissions data into Red Light Holland's current suite of products will be the first of its kind - a ground-breaking smart home device that will empower the growing psychedelic community to take positive climate action by responding directly to real-time emissions data.”

Red Light Holland CEO and Director Todd Shapiro added that the team is out to transform whole industries with its products, not only the psychedelic ecosystem, but in the smart home device and meditation and mindfulness technology industries as well, which are both thriving and growing industries.

“Having Katie Patrick, an expert environmental designer, join forces with us, both opens new markets for Red Light Holland and helps raise consciousness regarding the ongoing climate crisis. The heat wave and wildfires in Western Canada have shown that the climate crisis is real and getting closer. We believe the psychedelic revolution can help create deeper connections and empower users towards self-growth and responsible environmental stewardship.”

TRIP and its premium brand of magic truffles sold within the Netherlands’ legal market appear to be just one facet of this business. The Wisdom Truffle is designed to help find growth in our collective relationships with substances, technology, humanity, and the planet. The technology was developed by a Silicon Valley based applied sciences wholly-owned subsidiary of Red Light Holland – RadixMotion.


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