(Image via Real Luck Group.)
When
Penn National Gaming Inc. (NASDAQ: PENN) struck a deal to acquire
Score Media and Gaming Inc. (TSX: SCR), earlier this month, it opened the door for opportunities for the iGaming industry in North America.
The
$2 billion (USD) cash and stock deal for the Toronto-based media and gaming company extends Penn’s reach into other adjacencies that leverage the Barstool and theScore brands and consumer appeal, such as esports.
Companies like
Real Luck Group Ltd. (TSX-V: LUCK) have already been busy in Canada’s esports arena.
Another addition plugged in when the summer began was casino games, as well as a comprehensive sportsbook solution, including esports. Via a partnership with
Aspire Global’s (STO: ASPIRE) BtoBet. Prior to that, Real Luck signed a partnership with customer engagement and business analytics platform
Solitics to generate insights for optimal data-driven decisions, run elaborate analysis, inspecting billions of records in seconds, and create real-time, personalized customer engagements based on aggregated data.
There has been a lot of growth in the industry in recent months and it feels like ages have passed since
FansUnite Entertainment Inc. (CSE: FANS), acquired iGaming company
Askott Entertainment Inc. to create “one of Canada's leading online gaming companies”, focused on sports betting, esports wagering and casino games.
That gambling / gaming partnership saw a
$5 million (CAD) oversubscribed brokered private placement led by Canaccord Genuity Corp. and full integration of more than 6,000 casino games allowing every betting provider on the FANS’
Chameleon Gaming Platform.
More betting options, higher customer retention, and higher gaming revenue is the game of this game. Are you in? Let us know your thoughts in the comments below.
FULL DISCLOSURE: Real Luck Group Ltd. and FansUnite Entertainment Inc. are clients of Stockhouse Publishing.