(Image via Decibel Cannabis Company Inc.)
One of the fastest growing segments of the cannabis market is the infused pre-roll category, which has seen a 44% jump in California sales, according to cannabis data and market intelligence firm, Headset ....
One company is looking to capitalize on a 24% increase in pre-roll sales in Canada with its own line of premium products.
Decibel Cannabis Company Inc. (TSX-V: DB, OTCQB: DBCCF, Forum), a premium cannabis producer, has announced the first shipment of its newest product line – infused pre-rolls – under its General Admission brand.
These products will be available for licensed retailers in Alberta first, with shipments to BC and Saskatchewan in November 2021 and in Ontario by January 2022.
In a
media release for investors, Decibel’s Sr. Vice President of Innovation & Retail Warren Matzelle, stated:
“We are incredibly excited to launch the first series of our infused pre-rolls under the General Admission brand. This brand extension of the 2nd ranked vape brand in Canada, brings together the potency and flavours consumers love in our General Admission vapes in a convenient and innovative pre-roll format.”
The company added that it plans to launch three additional series and types of infused pre-rolls over the next three months under both the General Admission and Qwest brands in the largest markets in Canada.
The first line of Decibel's infused pre-rolls is General Admission's terpene infused, kief coated pre-rolls in 1x1g and 3x0.5g size formats, which come in three flavors:
- General Admission Tropic GSC in two SKUs 1x1g & 3x0.5g
- General Admission Berry G33 in two SKUs 1x1g and 3x0.5g
- General Admission Strawnana in one SKU 3x0.5g
Over the past three months, General Admission brand has become the second largest vape brand in Canada by retail sales, according to digital retail and analytics platform HiFyre data.
Based in Calgary, Alberta, the premium cannabis producer will likely have more to say about these, and its other products when upon the release of its Q3 2021 financial results and related management discussion and analysis on Thursday, November 18th, 2021, before markets open.
Decibel shares have risen 190.7% since this time, last year and 232.9% year-to-date.
(Decibel Cannabis Company Inc. stock chart – Jan 2021 to Nov 2021. Click to enlarge.)
Sales have demonstrated significant growth in established cannabis markets in the US and Decibel anticipates the category to accelerate the growth of the concentrate and pre-roll categories in Canada. Investors who want to enhance their portfolio with a solid cannabis opportunity should deepen their due diligence into this particular business.
For more on what is going on with the company, visit
decibelcc.com.
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