RLJ Lodging Trust Announces the Opening of Hotel Indigo New Orleans Garden District
RLJ Lodging Trust (the “Company”) (NYSE: RLJ) today announced that it
has opened its Hotel Indigo New Orleans Garden District (the “Hotel”).
With the opening of this hotel, the Company has completed its seventh
and final brand conversion that was planned as part of its comprehensive
2011 and 2012 capital program.
“We are excited to open a uniquely designed upscale hotel in New
Orleans, a dynamic urban market with multiple demand generators,” said
Thomas J. Baltimore, Jr., President and Chief Executive Officer. “We
expect the Hotel to benefit from the positive trends that we are seeing
from the New Orleans market as well as benefit from the positive
traction the Indigo brand is making in increasing its brand
distribution.”
The Hotel operated as an independent hotel until it was closed in 2008.
The Company purchased the distressed hotel in 2010 for $6.4 million.
After an extensive $16.9 million renovation, the property reopened as a
132-room Hotel Indigo. The all-in price of $23.3 million, or
approximately $177,000 per key, represents a significant discount to
replacement cost.
“This hotel’s uniquely modern design truly captures New Orleans’
character,” said Carl Mayfield, Senior Vice President of Design and
Construction. “The oversized guestrooms and spacious bathrooms combined
with the stylish public space design truly highlight New Orleans’
Historic Garden District. The many facets of this hotel’s unique design
include locally inspired murals, decorative ironwork, and reclaimed wood
ceiling resonate New Orleans and its local culture and flavor.”
New Orleans, known as the birthplace of jazz, features a variety of
entertainment venues and activities in the city. One of the main
attractions is the French Quarter, the oldest neighborhood in the city
featuring a mixture of Spanish, French, Creole and American
architecture. The city also hosts a variety of special events each year;
the most famous event is Mardi Gras which includes musical celebrations,
a grand parade, and other entertainment throughout the city. In addition
to the various tourist attractions, the area’s location near the Gulf of
Mexico and the large contingency of offshore oil rigs allow New Orleans
to host a strong corporate base for on and offshore petroleum and
natural gas production. New Orleans’ diverse economy in oil refining,
port activity, and tourism provides multiple demand generators for the
market.
New Orleans continues to show strong recovery from the effects of
Hurricane Katrina. The market area has experienced growth in both
population and tourism in recent years. Out of the top 25 U.S. hotel
markets that Smith Travel Research tracks, New Orleans revenue per
available room growth of 15.9% year-to-date through November has
outpaced San Francisco, Los Angeles, and Boston.
The Hotel’s prime urban location along the St. Charles Street Car line
in the Garden District provides it with direct and convenient access to
a wide variety of demand generators. The Garden District along St.
Charles Avenue is a well-known landmark in New Orleans that features a
collection of historic southern mansions and plantations surrounded by
beautiful gardens. Additionally, this centrally-located hotel is
proximate to Tulane and Loyola Universities, is on the famed Mardi Gras
parade route, and is also within a short walk of New Orleans’ central
business district and the French Quarter, providing it access to both
business and leisure travelers.
The Company used cash available on its balance sheet to fund the
conversion.
About Us
RLJ Lodging Trust is a self-advised, publicly traded real estate
investment trust focused on acquiring premium-branded, focused-service
and compact full-service hotels. The Company's portfolio consists of 145
hotels in 21 states and the District of Columbia, with a total of more
than 21,600 rooms. Additional information may be found on the Company's
website: http://rljlodgingtrust.com.
Forward Looking Statements
This press release may contain forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
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statements involve known and unknown risks, uncertainties, assumptions
and contingencies, many of which are beyond the Company’s control, that
may cause actual results to differ significantly from those expressed in
any forward-looking statement, including statements related to, among
other things, the timing, price or amount of purchases, if any, under
the Company's common stock repurchase program, the Company’s
target leverage ratio, potential acquisitions or dispositions, the
completion of the 2012 capital improvement plan, RevPAR growth, EBITDA
growth, Hotel EBITDA margins or cash G&A expenses. All
forward-looking statements reflect the Company’s good faith beliefs,
assumptions and expectations, but they are not guarantees of future
performance. Furthermore, the Company disclaims any obligation to
publicly update or revise any forward-looking statement to reflect
changes in underlying assumptions or factors, of new information, data
or methods, future events or other changes. For a further
discussion of these and other factors that could cause the Company’s
future results to differ materially from any forward-looking statements,
see the sections entitled “Risk Factors” and “Management’s Discussion
and Analysis of Results of Operations and Financial Condition” in the
Company's Annual report on Form 10-K for the year ended December 31,
2011, and other risks described in documents subsequently filed by the
Company from time to time with the Securities and Exchange Commission.
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