World Moto, Inc.: Unveils Yes and Moves Into the Multi-Trillion-Dollar Local Commerce Ecosystem

BANGKOK, THAILAND -- (Marketwire) -- 01/02/13 -- World Moto, Inc. (OTCBB: FARE) (OTCQB: FARE) (BERLIN: WM7) (BERLIN: A1J8SY) ("World Moto" or the "Company") is pleased to announce the unveiling of "Yes," an exciting new service that marks the Company's move into the multi-trillion-dollar local commerce ecosystem. Changing the way the world goes around, World Moto is a global authority on the $500 billion dollar a year motorcycle taxi industry and inventor of the Moto-Meter, the world's first motorcycle taxi meter.

Local commerce in much of the world is facilitated by motorcycle taxis. Dr. Claudio Sopranzetti, a transportation expert from Harvard, describes their role as follows: "The drivers operate not only as transportation providers but also as messengers and personal assistants, paying bills and delivering commodities." Traditionally, however, these services have been offered individually, on an ad-hoc, undependable basis. By contrast, Yes creates a trusted brand and leverages advanced logistics, motorcycle taxis and high-speed communications to eliminate the inherent inefficiencies of local commerce transactions. In other words, Yes gives people what they need, when and where they need it.

Commercial development of Yes began in 2012 after more than 3 years of extensive research into the motorcycles taxis' role in local commerce, which included interviews and surveys of both motorcycle drivers and the consumers who hire them. This unparalleled visibility into the workings of the industry has allowed World Moto to create Yes. The service is constructed as a customer-centric electronic marketplace, offering popular services on-demand (e.g., mobility and delivery) via web, phone or phone application from anywhere, at any time. Use of Yes is effortless; a person can understand it immediately.

During development of Yes, the Company's in-field interviews confirmed that virtually all drivers are interested in this opportunity to earn more income, enhance their service and generate new revenue streams.

Benefits of Yes to the public include:

• Access to a variety of popular services, anywhere, anytime
• Increased selection of payment options
• Enhanced connections to the community
• Professional, one stop, safe and secure

World Moto CEO Paul Giles stated: "By giving people instant access to everything in their local community, Yes will do for consumers around the world what Amazon did for consumers on the internet."

Watch Yes: http://www.worldmoto.com/yes.php

About World Moto

World Moto, Inc. is the global authority on the $500 billion dollar a year motorcycle taxi industry and creator of Yes, the "Need it Now!" service. World Moto has revolutionized the taxi industry by inventing the Moto-Meter, a landmark device that CNN, Newsweek, Wired, Moneylife, among others, are calling "the world's first motorcycle taxi meter" and "world's first portable taxi meter" and "first-ever black box for motorcycles," while the Times named it "one of the most significant innovations of this decade" and Fast Company declared it "The First Real Taxi Meter Innovation in 100 Years...a $3 billion dollar idea."

Watch the Moto-Meter in use on motorcycle taxis: http://www.worldmoto.com/videos.php

To find out more about World Moto, Inc. (OTCBB: FARE) (OTCQB: FARE) (BERLIN: WM7) (BERLIN: A1J8SY), visit our website at www.worldmoto.com. Details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's EDGAR database.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of World Moto, Inc.'s products and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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