PNC Arena Deploys NCR Vitalcast™ Digital Signage Solution to Drive Advertising and Concession Sales
NCR
Corporation (NYSE: NCR) today announced that PNC Arena,
located in Raleigh, North Carolina, has deployed a turnkey NCR
Vitalcast™ digital signage solution encompassing 160 LCD displays and
professional design services. PNC Arena will leverage the
state-of-the-art digital signage solution to deliver and rapidly update
professional advertising targeted to the 1.5 million guests who visit
its facility annually for more than 150 events including concerts,
family shows, Carolina Hurricanes hockey games and NC State University
men’s basketball games.
Previously, PNC Arena used static signage to provide advertising, event
and concession information. Not only was static signage difficult and
costly to update, but it didn’t address changing business requirements.
The NCR solution, which can be managed from a central work station,
provides PNC Arena with greater flexibility and control.
PNC Arena will use NCR Vitalcast digital signage and design services to
offer high quality advertising services to regional businesses and
optimize concession operations. Concessionaries who change menu items or
prices in the NCR Venue Management solution will see information
instantly updated on LCD screens, boosting their margins. The digital
signage solution also provides automatic dayparting capabilities,
enabling PNC Arena to accommodate more sponsors at each event and
display new menus that meet up-to-the-minute customer tastes.
“We are delighted to partner with NCR to provide a superior advertising
experience that meets the needs of fans and sponsors alike,” says Dave
Olsen, executive vice president and general manager, PNC Arena. “Our new
NCR Vitalcast digital signage solution will give us the tools we need to
satisfy customers, while maximizing sales.”
“We are thrilled that PNC Arena has selected NCR Vitalcast digital
signage to enhance its venue operations,” says Dennis Davidson, general
manager of digital signage solutions, NCR Hospitality. “We look forward
to working closely with arena employees to develop compelling content
that increases event revenues, while also providing the technical
support to fully utilize this world-class digital advertising platform.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality, gaming,
public sector, telecom carrier and equipment organizations in more than
100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.
NCR is a trademark of NCR Corporation in the United States and other
countries.
About PNC Arena
Home to the Carolina Hurricanes of the National Hockey League (NHL) and
North Carolina State University men’s basketball program, PNC Arena is a
multi-purpose sports and entertainment arena that hosts over 150 events
each year. PNC Arena opened in October, 1999 and accommodates 20,000
based on the event configuration. The arena is owned by the Centennial
Authority and managed by Gale Force Sports and Entertainment. PNC Arena (www.ThePNCArena.com)
is located in Raleigh, NC.
