NEW Fiber One 80 Calories Chocolate Squares Redefine Breakfast with Most Fiber Per Serving of Any Leading Chocolate Cereal
Fiber One and Hungry Girl Lisa Lillien Team Up to Show that Weight
Management in 2013 Doesn’t Have to Be About What You Give Up
Chocolate for breakfast? Fiber
One® is celebrating the New Year with
NEW 80 Calories Chocolate1 Squares, a lightly sweetened
cereal with a touch of cocoa that will hit shelves this month. Fiber One
80 Calories Chocolate Squares offers the most fiber per serving of
leading chocolate cereals in the marketplace. Offering a delicious,
chocolate experience with a “sweet” calorie count and 9g of fiber per
serving, chocolate lovers can satisfy their cravings and hunger without
sacrificing their New Year’s weight management resolutions. Fiber helps
you feel full which makes it easier stick to your diet and lose weight
without feeling as hungry.
Research shows that keeping weight management resolutions can be
difficult. One-third of Americans have made a New Year’s resolution to
lose weight in the last five years, but nearly half of those who made
that pledge were unsuccessful.* To help people stay on track, Fiber One
and Lisa Lillien, author and founder of Hungry Girl, have teamed up to
share weight management tips and delicious, one-of-a-kind recipes using
a variety of Fiber One products that will help consumers reach their
dieting goals.
“One of the best weight management tips I can give is this: Don’s skip
breakfast. It’s the most important meal of the day, and you don’t need
to sacrifice your cravings to keep it diet-friendly,” says Lisa. “Fiber
One 80 Calories Chocolate Squares is a guilt-free, fiber-packed and easy
breakfast choice, and a great way to keep your diet on track. When
choosing a cereal, look for one that not only tastes great, but is also
high in fiber to help you feel full. Fiber One 80 Calories Chocolate
Squares fits the bill!”
Benefits of Fiber
Eating enough fiber is a major component
of a healthy diet. In fact, fiber helps satisfy your hunger, because it
produces a feeling of fullness making it easier to eat less and lose
weight without feeling as hungry. However, 90 percent of Americans don’t
get the recommended amount of fiber each day. By knowing which foods are
high in fiber, like Fiber One 80 Calories Chocolate Squares with 35
percent of the recommended Daily Value of fiber, fitting fiber into your
diet can be easier. Plus it’s a delicious way to start the day.
“Starting a weight management plan can be challenging and sticking to it
can be even harder,” said Katie Johnsrud at Fiber One. “We want to
support these efforts by providing people with a delicious and
guilt-free way to start their day. With Fiber One 80 Calories Chocolate
Squares and other delicious varieties of high-fiber cereals, managing
your weight doesn’t have to be about what you give up.”
Fiber One 80 Calories Chocolate Squares cereal is available at major
grocery stores nationwide starting in January 2013, at a suggested
retail price of $4.29. Fiber One offers eight varieties of high-fiber
cereals including NEW 80 Calories Chocolate Squares, 80 Calories Honey
Squares, Original, Nutty Clusters & Almonds, Honey Clusters®, Raisin
Bran Clusters®, Frosted Shredded Wheat and Caramel Delight™.
Visit FiberOne.com
for more information about Fiber One Cereals and other Fiber One
products.
About General Mills
General Mills is one of the world’s
leading food companies, operating in more than 100 countries. Its
consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait,
Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso.
Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal
2012 net sales of US$16.7 billion. Visit www.generalmills.com.
1 Naturally and artificially flavored
* http://media.npr.org/assets/blogs/health/images/2011/12/NPRNewYrsRes1211.pdf