Attitude Drinks, Inc. Announces Significant Increase in Retail Activity

PALM BEACH GARDENS, Fla., Jan. 23, 2013 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced the store authorizations of Phase III® has exceed expectations in the Tennessee, Southern Kentucky, North Carolina, South Carolina and Georgia territories within the last 90 days. The product is currently carried by nineteen distributors throughout these regions with each distributor expected to expand availability of Phase III® to the consumer throughout independent convenience stores in their respective markets.

Phase III® has gained placement into more than three hundred fifty additional retail outlets, including select Kroger stores as well as Daily's convenience store chain headquartered in Nashville, Tennessee. Daily's services much of middle Tennessee and southern Kentucky. Notably, Phase III® has begun a second year, successfully in the coolers of Ingles' stores located in Western North Carolina, with a sales total of five hundred seventy three cases sold throughout forty one stores within an eight month period.

Jack Shea, EVP-Sales of Attitude Drinks, commented, "We are excited to see the progress occurring throughout these areas and continue to be gratified as such opportunities arise and develop positive sales results. Clearly, Bob Hearn, our newest regional sales manager has been successful in building positive relationships and momentum for the brand throughout the distribution and retail channels."

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO
         Attitude Drinks, Inc.
         561.227.2727
         roy@attitudedrinks.com
         www.attitudedrinks.com