Pillsbury Celebrates America's Passion for Game Day Entertaining by Unveiling Edible Ultimate Snackadium
In honor of America’s passion for game day entertaining, Pillsbury®
is sharing ideas worthy of a touchdown celebration for this year’s game
in New Orleans. By visiting Pillsbury.com/Snackadium,
party hosts can learn how to create their own edible Snackadium, the
‘ultimate’ appetizer sure to be a big hit with football fans.
To celebrate Americans' love for gathering together to root for their favorite teams, Pillsbury created the ultimate appetizer, an edible Snackadium, sure to be a big hit with football fans. (Photo: General Mills, Inc.)
According to The Nielsen Company1, nine out of 10 game day
viewers watch the game from their or someone else’s home. The Snackadium
is the perfect food for game day parties because it can be tailored to
feed any number of guests and will surely be memorable.
“The Snackadium is a celebration of the best in game day entertaining –
the tradition of making and enjoying great appetizers while cheering on
your team alongside family and friends,” said Greta Hanson, Integrated
Marketing Manager, Pillsbury. “It is a unique way for party hosts to awe
football fans.”
To inspire passionate fans and celebrate Americans’ love of gathering
together to root for their favorite teams, Pillsbury is creating and
unveiling the Pillsbury Ultimate Snackadium, a 7’ x 10’ appetizer
stadium, during the Taste of the NFL’s “Party with a Purpose.” Pillsbury
will support the organization’s efforts in the fight against hunger and
their partnership with Second Harvest. Built onsite the day of the
event, the Ultimate Snackadium will include some of America’s most
beloved snack-time favorites such as Mini
Crescent Dogs and Football
Pizza and will resemble a football stadium replete with a field,
players, goal posts, end zones, stands and fans.
Pillsbury’s participation in Taste of the NFL’s “Party with a Purpose”
builds on Generals Mills’ commitment to taking action against food
insecurity. Since the 1980’s, General Mills has donated more than $6.3
million dollars to 11 Second Harvest food banks across the country, and
Feeding America in Chicago, in its ongoing commitment to feeding those
in need.
Game day enthusiasts and party hosts can visit www.facebook.com/Pillsbury
for directions, ingredients and preparation time for making a winning
game day appetizer line-up. Fans are encouraged to share on Pillsbury’s
Facebook page photos of their Snackadium creations and see what other
fans have built. Photos of the Ultimate Snackadium will be available
during and following the event on February 2, 2013.
About General Mills
General
Mills is one of the world’s leading food companies, operating in more
than 100 countries. Our brands, such as Pillsbury, are known around the
world for quality. Whether it is breakfast, lunch or dinner, consumers
can plan meals in minutes with Pillsbury products, which have endured
since 1869. Headquartered in Minneapolis, Minnesota, USA, General Mills
had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.
About Taste of the NFL
The
Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and
dollars for hunger relief organizations involved in tackling hunger in
America. The Minneapolis-based organization conducts national and local
fundraising events throughout the year to raise money to combat hunger
issues facing millions of Americans. To date, Taste of the NFL has
raised more than $14 million for this critically important cause and is
looking forward to its 2013 event on the eve of Super Bowl XLVII in New
Orleans. For more information, visit www.TasteoftheNFL.com.
1 Source: The Nielsen Company, Survey of more than 28,000
U.S. households, February 2010.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130124005198/en/