Parta Dialogue Announces a 72% Increase of its Revenues for its Last Quarter Ended November 30, 2012 to Reach Over $1M Revenues for its Last Quarter

MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE--(Marketwire - Jan. 30, 2013) - Parta Dialogue (TSX VENTURE:PAD) an up and coming leader in social media optimization, analytics and Social Learning for organizations at the forefront of digital strategy, released results for its most recent Quarter Ended November 30, 2012. Revenues have increased by 72% compared to the previous quarter ended August 31, 2012 and by 37% compared to the same six-month period ended November 30, 2011. Not only are revenues growing organically, but the size of the individual contracts, the duration and the reoccurring nature of the business is improving. For the first time, Parta's revenues for a quarter were over a million dollars. Condensed interim unaudited consolidated Financial Statements and Management Report are available on SEDAR's website at www.sedar.com.

In addition to the $465K increase in revenues for the last quarter, Parta has also announced that, in comparison to the same six-month period ended November 30, 2011, its cost of sales have increased by 77% and the cost of marketing and sales have increased by 237% to support the Company's growth plan and the rapid development of Version 2.0 of its eValue™ Social Media ROI Suite. Operating expenses also includes $188K expenses related to the acquisition of M Thirty Communications Inc. in September 2012.

"To simplify our results, our top line continues to rapidly expand and we are reinvesting in the business to build for our future and ensure we are the most competitive full service offering in the market. As planned, we continue to ramp up our sales as demonstrated by our organic revenue growth. In recent months, we completed the acquisition of Toronto MTHIRTY on September 15th, and we successfully launched the eValue™ v2.0, our leading product to ensure the penetration of international markets. These investments produced an operating loss in the short term despite overall profitability of each contract. The company's balance sheet has improved significantly over the last 12 months and accounting loss is essentially the predictable result of the implementation of our growth strategy" stated Parta's CEO, Paul Allard.

OVERALL PERFORMANCE

For the six-month period ended November 30, 2012, the Company shows a net loss attributable to shareholders of $1,136,008 compared to a net loss of $141,537 for the six month period ended November, 2011 and a net loss of $495,338 for the six-month period ended November 30, 2010. Revenues have increased by 54%, from $709,307 for the quarter ended November 30, 2011 to $1,089,076 for the quarter ended November 30, 2012. For the comparative six-month periods, revenues increased for 31% in E-Learning services and increased for 40% in Social Media services. Increases in the Cost of Sales and Sales and Marketing reflect the massive investment that the Company has made in the development and commercialization of its new product eValue™ Social Media ROI Suite.

The gross profit decreased by 25% from $491,987 (39% of sales) for the six-month period ended November 30, 2011 to $369,733 (22% of sales) for the six-month period ended November 30, 2012. The operating expenses have increased by 238%, from $632,298 (50% of sales) for the six-month period ended November 30, 2011 to $1,505,955 (87% of sales) for the six-month period ended November 30, 2012. For the comparative periods, the Sales and Marketing expenses have increased by 237% and the General and Administrative expenses have increased by 238%. Adjusted EBITDA decreased by $817,995 from $68,807 -or 5% of sales- for the six-month period ended November 30, 2011 to ($749,188) - or (44%) of sales - for the six-month period ended November 30, 2012. For the comparative periods, loss per share was ($0.02) for the six-month period ended November 30, 2012, to be compared to $0.00 for the six-month period ended November 30, 2011 and ($0.03) for the six-month period ended November 30, 2010. PARTA's total assets as at November 30, 2012 amounted to $4,488,380, an increase of $1,111,267 from May 31, 2012.

About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and Social Learning for organizations at the forefront of digital strategy. Our clients include some of the largest and some of the smallest (but hippest) companies in the world, and the list is growing. Parta is aggressively investing in technology and acquisitions to build a robust offering as a full-service digital agency that utilizes technology and expertise to listen, strategize, publish (Sharecasting™), promote and measure (eValue™) your social marketing programs. Parta is the company behind Edu-Performance and #engagementlabs.

Many visionary businesses already employ Parta's solutions for internal and external online engagement. Among these are Proctor and Gamble, Nestlé, Durex, Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote. www.partadialogue.com

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization: www.engagementlabs.com.

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions: www.eduperformance.com.