Annual fundraiser expected to raise $580,000
MISSISSAUGA, ON, Feb. 5, 2013 /CNW/ - Boston Pizza offers Canadians the
recipe to a perfect Valentine's Day this year with its annual
heart-shaped pizza fundraiser. On Thursday, February
14 exclusively, Boston Pizza guests can enjoy a heart-shaped pizza in
any of the restaurant's 340 locations, with one dollar from each sale
going toward the Boston Pizza Foundation in support of its national
charity partners.
"Heart-shaped pizzas are a perfect way for our guests to celebrate
Valentine's Day with their family and friends," says Steve Silverstone,
Executive Vice President of Marketing at Boston Pizza International. "Not only will our guests' Valentine's Day meal be delicious but by
purchasing a heart-shaped pizza they'll be supporting numerous great
causes."
Heart-shaped pizzas are available in individual, small and medium sizes,
on classic or multigrain dough. They can be ordered for dine-in,
take-out or delivery in any of Boston Pizza's gourmet and
create-your-own pizza varieties. Boston Pizza expects to make more than
50,000 heart-shaped pizzas on Valentine's Day this year.
Boston Pizza guests can also write a Valentine's message to someone
special by purchasing a red-paper heart for a $2 donation. Stores will
post the hearts throughout the restaurant to literally fill the walls
with love in the lead-up to this romantic holiday. Donations collected
from the paper-heart sales will also go to the Boston Pizza Foundation
which raises funds for a variety of local, regional and national
charities across Canada, including the Heart & Stroke Foundation
of Canada, Kids Help Phone and Juvenile Diabetes Research Foundation.
"We thank Canadians for their support and generous donations over the
past two decades," says Cheryl Treliving, Executive Director of the
Boston Pizza Foundation. "Our Valentine's Day promotion has helped us
raise awareness and more than $4.6 million to benefit numerous
charities across Canada and we are committed to raising even more this
year."
This year, Boston Pizza is helping guests share the love online by
offering shareable Valentine's Day e-gift cards. Guests can purchase a
gift card at bostonpizza.com, make a donation to the Boston Pizza Foundation and even share their gift card with a friend through Facebook.
About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 340 restaurants in Canada. Annually, Boston Pizza serves
more than 40 million guests. The company has been recognized as one of
Canada's 50 Best Managed Companies and was named one of Canada's 10
Most Admired Corporate Cultures by Waterstone Human Capital for 2007
and 2008. Boston Pizza International Inc. is located in Richmond, B.C.,
and has regional offices in Mississauga, Ont., and Laval, Que. For more
information, visit www.bostonpizza.com.
About the Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities
across Canada, including Kids Help Phone, Juvenile Diabetes Research
Foundation and the Heart and Stroke Foundation of Canada. Since its
inception in 1990, the Boston Pizza Foundation has raised more
than $12.1 million through various fundraising initiatives, the money
raised supports local, national, and global non-profit organizations,
all of which directly improve the health and well-being of children and
families.
SOURCE: Boston Pizza International Inc.
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