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Range of partners, competitors and other organizations step up to
support the Bell Let's Talk Day anti-stigma campaign
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Bell Let's Talk Day is tomorrow February 12: To learn more, please visit
Bell.ca/LetsTalk
MONTREAL, Feb. 11, 2013 /CNW Telbec/ - Bell is pleased today to
recognize and thank the many corporations and other organizations that
have stepped up to join the conversation about Canadian mental health
on Bell Let's Talk Day. Their support is helping to promote discussion
about the impact of mental illness on Canadian lives and our national
economy, helping to reduce the stigma around this pervasive but often
overlooked health concern.
"The Bell Let's Talk team appreciates so much the gracious support of
the many leading companies, national organizations and community groups
that have joined us in the conversation about mental health," said
Clara Hughes, Canada's six-time Olympic medallist and national
spokesperson for Bell Let's Talk. "This great cooperative effort is key
to increasing awareness, acceptance and action for those who struggle
with mental illness. On February 12, let's talk about mental health!"
Bell Let's Talk 2013 is supported by a major national promotional and
education campaign featuring Clara and fellow Bell Let's Talk
ambassadors Stefie Shock, Michel Mpambara and Seamus O'Regan. The team
thanks these leading organizations for their generous assistance in
getting the message out:
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Astral Media
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Basketball Canada
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Bell Media
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CBC / SRC
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CBS Outdoor
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Calgary Stampede
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Canadian Armed Forces
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Canadian Curling Association
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Canadian Olympic Committee
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Canadian Paralympic Committee
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Canadian Soccer Association
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Festival d'été de Québec
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Festival International de Jazz de Montréal
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Gesca Limitée
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Globe and Mail
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Lamar Advertising
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Maple Leaf Sports and Entertainment
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Microsoft Canada
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Montréal Canadiens
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National Basketball Association
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National Football League
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National Hockey League
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National Hockey League Players' Association
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National Post / Postmedia Network
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Ottawa Senators
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Pattison Outdoor
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Rogers Communications
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Toronto International Film Festival
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Toronto Star/Torstar Corporation
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Vancouver Whitecaps FC
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And 200 other Canadian companies that participated in the Bell Event in
support of mental health - which raised $1.5 million in new funding for
the Centre for Addiction and Mental Health.
These organizations are providing a variety of platforms for the Bell
Let's Talk message, including newspaper, radio, TV, out-of-home and
online advertising, rink boards at major sports arenas, promotional
events, and coverage dedicated to the discussion and advancement of
mental health. In addition, more than 100 Bell community and mental
health partners, as well as chambers of commerce, colleges and
universities across Canada are helping spread the word through events,
social media, websites, and newsletters.
Bell Let's Talk Day is tomorrow!
Bell Let's Talk Day is a major driver of Bell's funding for Canadian
mental health programs. On February 12, every text message and long
distance call made by Bell and Bell Aliant customers, and every tweet
using #BellLetsTalk and every Facebook share of the Bell Let's Talk
image, means 5 cents more for mental health. Last year, the
communications sent by over 8 million participants across Canada
resulted in $3,926,014.20 more Bell funding for mental health
initiatives.
The Bell Let's Talk mental health initiative is a 5-year, $50-million
charitable program based on 4 action pillars: Anti-stigma, care and
access, research, and workplace best practices. With Bell Let's Talk
Day as its anti-stigma centrepiece, Bell's initiative is providing
significant funding for leading mental health hospitals and grassroots
organizations, driving new workplace initiatives across corporate
Canada, and supporting new research.
About Bell
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets broadband network, ICT, and data hosting services. Bell Media
is Canada's premier multimedia company with leading assets in
television, radio and digital media. Bell is wholly owned by BCE Inc.
(TSX, NYSE: BCE). For Bell products and services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.
SOURCE: Bell Canada
