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BIOLASE Recognized With "Best AEEDC Dubai Booth Activities Award" at Recent UAE Dental Conference & Arab Dental Exhibition

CL, PG, BIOLQ
BIOLASE Recognized With "Best AEEDC Dubai Booth Activities Award" at Recent UAE Dental Conference & Arab Dental Exhibition
http://media.marketwire.com/attachments/200709/365332_biologo.jpghttp://at.marketwire.com/accesstracking/AccessTrackingLogServlet?PrId=984453&ProfileId=051205&sourceType=1

IRVINE, CA -- (Marketwire) -- 02/12/13 -- BIOLASE, Inc. (NASDAQ: BIOL), the world's leading manufacturer and distributor of dental lasers, announced today that the Company was recognized with the "Best AEEDC Dubai Booth Activities Award" for the recent UAE International Dental Conference & Arab Dental Exhibition (AEEDC Dubai) held from February 5 - 7, 2013, in Dubai, United Arab Emirates.

Federico Pignatelli, Chairman and Chief Executive Officer, commented, "I am very pleased to see that our WaterLase and EPIC diode technology is so attractive that we had the busiest booth at the AEEDC, more so than any other company including such prestigious companies as Sirona Dental Systems, Inc. (NASDAQ: SIRO), The Procter & Gamble, Co. (NYSE: PG), and Colgate-Palmolive Co. (NYSE: CL). The high level of traffic at our booth underscores the exceptional interest that the global dental community is developing in lasers, where we are the undisputed global leader. We plan to continue to invest in our marketing efforts and conference attendance during the 2013 first quarter in order to build a solid foundation for the rest of the year."

AEEDC Dubai is held under the patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance, and President of the Dubai Health Authority, in co-operation with the Dubai Health Authority. It is the pioneering and largest dental event in the Middle East and North Africa (MENA) region and provides a platform for dental professionals and industry experts from the MENA region and other parts of the world to update their knowledge, network, interact, and generate business partnerships. Organizers estimate that this year's exhibition had over 1,000 dental equipment suppliers from 70 countries and over 28,000 attendees.

"We are delighted to receive this recognition and I would like to thank Dr. Nasser Al Malik, Conference Chairman, for presenting this award to BIOLASE," said Bill Brown, Vice President of Sales and Marketing. "AEEDC Dubai is the foremost event in the MENA region and to be recognized as the company with the best booth activities is very rewarding. This marks our third time exhibiting at AEEDC Dubai and it has been great to observe the tremendous growth in the interest of dental lasers in the region during that period."

About BIOLASE, Inc.
BIOLASE, Inc. is a biomedical company that develops, manufactures and markets dental lasers and also distributes and markets dental imaging equipment; products that are focused on technologies that advance the practice of dentistry and medicine. The Company's laser products incorporate approximately 290 patented and patent-pending technologies designed to provide biological treatment and clinically superior performance with less pain and faster recovery times. Its imaging products provide cutting-edge technology at competitive prices to deliver the best results for dentists and patients. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications, and a full line of dental imaging equipment and CAD/CAM systems. BIOLASE has sold more than 21,000 lasers.

Other products under development address ophthalmology and other medical and consumer markets.

For updates and information on WaterLase and laser dentistry, find BIOLASE online at www.biolase.com, Facebook at www.facebook.com/biolaseinc, Twitter at twitter.com/biolaseinc, and YouTube at www.youtube.com/biolasevideos.

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For further information, please contact:
Lisa Wilson
In-Site Communications, Inc.
212-759-3929