WINNIPEG, Feb. 25, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce the successful
launch of the Michigan Lottery's new $5 Cashword game, Triple Green Cashword. In the first ten weeks since its launch, Triple Green Cashword has proven to be the Lottery's best-selling $5 Crossword game since
2004, having sold 76% better than the average Crossword game. The $5
Cashword price point complements the Michigan Lottery's $3 Cashword ticket, which was heralded as the "Best New Instant Ticket of the Year"
at the 2012 World Lottery Summit, hosted by the North American
Association of State and Provincial Lotteries.
Building upon the success of $3 Cashword, Triple Green Cashword comes with an updated online app that introduces a new form of game
play—Cashword Multiplier. Players who purchase the $3 Cashword ticket can continue playing the app in its initial form. However,
purchasing the $5 ticket enables the bonus multiplier feature, which
provides players with an opportunity to increase their winnings—via
points or vouchers—by up to 50 times.
"Pollard Banknote is thrilled with the latest achievements of the
Michigan Lottery's Cashword program," said Doug Pollard, Co-Chief
Executive Officer, Pollard Banknote. "The recent success of the
Michigan Lottery's Cashword app, combined with our relationship with
the Lottery, has not only allowed us to expand the mobile app, but also
the Cashword category overall. Ultimately, this equates to great
returns for the State of Michigan."
"We are excited to build upon the momentum of our Cashword success,"
said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. "We truly
believe we have something special here. The team at Pollard Banknote is
just as excited as we are and there's no telling where this can go."
Pollard Banknote and predecessor companies have been the primary instant
ticket supplier to the Michigan Lottery since 1986. The Michigan
Lottery reported annual sales of $2.4 billion in fiscal 2012, and
generated over $770 million in net revenue for the state's School Aid
Fund. Established in 1972, the mission of the Michigan Lottery is to
support State education programs with the highest integrity. It
accomplishes this by providing highly entertaining products through a
dynamic public business enterprise built upon honesty, customer
satisfaction, and teamwork.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information which involve known and
unknown risks, uncertainties, and other factors which may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE: Pollard Banknote Limited
