The New York Times Company Announces Plan to Rebrand the International Herald Tribune as the International New York Times
The
New York Times Company announced today that it plans to rebrand the
International Herald Tribune (IHT) and introduce a multiplatform
international version of The New York Times that will be tailored and
edited specifically for global audiences. The publication will be called
the International New York Times and is planned to launch later this
year.
Arthur Sulzberger, Jr., chairman of The New York Times Company and
publisher of The New York Times, said, “The New York Times and its
international edition, the IHT, have always been known for accurate and
authoritative journalism that helps to set the agenda for global
conversations and debate. A logical next step for us as we seek to
extend our international reach is to bring these two great newspapers
even closer together. As we do, we will be sure to nurture and preserve
those unique qualities of the IHT that are so highly prized by its
current readers.”
Mark Thompson, president and CEO of The New York Times Company, said,
“Today’s announcement comes after a thorough evaluation of our place in
the global arena. Based on that analysis, we believe there is
significant potential to grow the number of New York Times subscribers
outside of the United States.”
Mr. Thompson continued, “The digital revolution has turned The New York
Times from being a great American newspaper to becoming one of the
world’s best-known news providers. We want to exploit that opportunity
to attract international audiences, digital subscriptions and
advertisers. We also believe that this is the right moment to rename the
IHT as the International New York Times to create a single global media
brand. Our goal is to capitalize on the great journalistic traditions of
both newspapers, further invest in our international journalism and
expand our global base while continuing to serve the many loyal readers
of the IHT.”
“Making the full transition to a multiplatform International New York
Times is a natural evolution after several years of aligning the two
brands,” said Stephen Dunbar-Johnson, the publisher of the IHT. “The IHT
has had three different nameplates in its 125-year history, with ‘New
York’ in its title for 80 of those years, but what has been consistent
throughout has been the international sensibility. The good news for
readers and advertisers is that with this rebrand we will be investing
in enhancing that sensibility across print, Web and mobile platforms.
Furthermore, we plan to add more voices in news and opinion to the
existing network of columnists and reporters who give us our
authoritative global perspective in everything from politics and
business to fashion and the arts.”
The International New York Times, on all platforms, will be edited from
Hong Kong, Paris, London and New York. More details of the initiative
will be announced in the coming months.
About The New York Times Company
The New York Times Company (NYSE:NYT), a leading global, multimedia news
and information company with 2012 revenues of $2.0 billion, includes The
New York Times, the International Herald Tribune, The Boston Globe,
NYTimes.com, BostonGlobe.com, Boston.com and related properties. The
Company’s core purpose is to enhance society by creating, collecting and
distributing high-quality news and information.
This press release can be downloaded from www.nytco.com.