Visa Signs Agreement with ROAM to Increase Availability of Mobile Acceptance Solutions Worldwide
Visa Inc. (NYSE:V) today announced that it has signed an agreement with
leading mobile commerce provider ROAM, an Ingenico company, to enable
merchants of all sizes to accept electronic payments using mobile
technology. The companies aim to displace cash payments by expanding the
reach of electronic payments to new merchant categories, and by making
it easier for merchants and acquirers to take advantage of secure mobile
acceptance solutions.
ROAM is a leading provider of mobile acceptance technology, delivering
hardware peripherals, applications, and services that enable merchants
to realize the benefits of electronic commerce. As part of the agreement
with Visa, ROAM will participate in the Visa Ready Partner Program and
has agreed to bundle its mobile point-of-sale hardware peripherals with
Visa’s acceptance solutions to offer merchants globally a cost-efficient
and secure way to accept card payments.
“Displacing cash payments with the security and efficiency of electronic
payments continues to be a primary driver of growth for the global
payments industry,” says Jim McCarthy, Global Head of Product, Visa Inc.
“Visa, through its mPOS partner program, is committed to accelerating
the use of mobile technology to enable merchants worldwide to accept
Visa payments. Our agreement with ROAM will help us reach that goal
globally.”
The growing popularity of mobile point-of-sale acceptance solutions
among merchants of all sizes is helping to drive the migration from cash
to electronic payments, a trend that can benefit consumers and
businesses globally. A study released by Moody’s earlier this month
revealed that the expanded use of credit and debit cards added $983
billion to global Gross Domestic Product (GDP) between 2008 and 2012 -
the equivalent of creating 1.9 million new jobs.
“We are enthused to be collaborating with Visa and believe that the
complementary strengths of our respective offerings will help drive the
proliferation of mobile commerce acceptance throughout the world,” said
Ken Paull, CEO of ROAM. “Security is a primary focus for us at ROAM and
we fully embrace the Visa Ready Partner Program as a way to identify the
differentiation of our mag stripe and EMV solutions.”
Visa’s agreement with ROAM aims to displace cash globally
The agreement with ROAM is Visa’s first under the Visa Ready Partner
Program, which is designed to enable growth of Visa acceptance and usage
in key geographies and merchant segments worldwide. According to the
agreement, ROAM and Visa will focus on several areas to displace the use
of cash globally using mobile point-of-sale acceptance technology:
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Preferred Brand Collaboration: The companies have agreed to
work together on a multinational basis to promote Visa’s and ROAM’s
respective mobile acceptance solutions
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Visa Ready: ROAM’s mobile point-of-sale hardware devices, which
it white labels globally for other companies to market under their own
brands, may bear the Visa Ready symbol that can be used to promote and
market the devices as approved for use with Visa payments.
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Direct connection to Visa: In select countries, Visa will
provide ROAM with APIs (Application Program Interfaces) and SDKs
(Software Development Kits) in order to connect to Visa via a number
of payment gateways, including CyberSource and Authorize.Net merchant
payment management platforms acquired by Visa in 2010. This will
enable merchants of all sizes to accept and process Visa’s
transactions.
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White Label: ROAM has agreed to develop and provide Visa
acquirers and merchants globally with white label mobile acceptance
devices that are fully approved for use with Visa EMV-chip,
contactless and magnetic stripe card payments, and compatible with
CyberSource and Authorize.Net mobile point-of-sale solutions.
During Mobile World Congress 2013 in Barcelona, February 25-28, the two
companies will offer mobile point-of-sale acceptance demonstrations
using a ROAM mobile acceptance device. For more information, visit
Visa’s stand at Mobile World Congress, Hall 6, Stand 6E40.
About Visa Inc.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable electronic
payments. We operate one of the world’s most advanced processing
networks—VisaNet—that is capable of handling more than 24,000
transaction messages a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visa’s
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit corporate.visa.com.
About ROAM
ROAM, an Ingenico company, helps merchants get to market quickly with
secure, cost effective and powerful mobile point of sale solutions,
regardless of the technology environment. ROAM’s “powered by” mCommerce
platform provides the hardware peripherals, applications, tools and
services enabling companies worldwide to realize the benefits of using
mobile to reinvent their interactions with their customers and to create
new business efficiencies. Founded in 2005, ROAM is a pioneer in the
mobile POS space, having produced and distributed the industry’s first
secure mobile card reader and today powers mobile point of sale
solutions for many of the leading companies in this market, globally.
For more information, visit www.roamdata.com.