Sponsorship Heats up the Cracker Barrel Old Country Store® Exclusive Music Program
Country music fans are in for a delightful summer treat as Cracker
Barrel Old Country Store and Brad Paisley team up for the Beat This
Summer Tour presented by Cracker Barrel Old Country Store®.
From May through August, the tour will travel to 29 cities in the U.S.
and Canada with country superstar Brad Paisley and special guests Chris
Young and Lee Brice. Additional dates will be announced.
Paisley, a critically acclaimed singer, songwriter, guitarist and
entertainer, has earned three GRAMMY® Awards, 14 Academy of
Country Music Awards, 14 Country Music Association Awards including
Entertainer of the Year for 2010, and three ASCAP Country Music
Songwriter/Artists awards. He is a proud member of the Grand Ole Opry.
Since his first #1 single in 1999 he has placed 21 singles at the top of
the charts, the latest being his current single “Southern Comfort
Zone.” His 2012 VIRTUAL REALITY WORLD TOUR played to over one
million fans in the U.S. and Europe.
Timing and good chemistry brought Paisley and Cracker Barrel Old Country
Store together in this new sponsorship venture. The two have a common
bond in country music, authenticity and fans. The popular restaurant and
retail concept has been growing its business as a non-traditional music
retailer since 2003, and is setting a new standard with this tour
sponsorship. Some of the sponsorship elements include brand inclusion on
tour truck fleet, website and digital promotions, meet-and-greets,
in-venue signage, and on-site marketing opportunities.
“Cracker Barrel believes that sponsoring something as special as Beat
This Summer Tour presented by Cracker Barrel Old Country Store® is
a great way to connect our guests with one of their favorite country
music stars,” says Cracker Barrel Marketing Manager Julie Craig. “Brad
Paisley delivers an outstanding fan experience at his shows, and Cracker
Barrel Old Country Store is committed to delivering an outstanding guest
experience for every guest, every visit. Not only is this the largest
tour integration for our exclusive music program, but also the
demographics of our audiences are an exceptional match.”
Paisley is proud to partner with Live Beyond by donating $1 from each
ticket sale. Live Beyond is a Nashville nonprofit with a mission to
provide medical care, clean water, nutritional support and development
activities to impoverished communities in Haiti. Go to www.livebeyond.org
for more information or to donate.
Live Nation is the national tour promoter. Beat This Summer Tour
presented by Cracker Barrel Old Country Store on-sale and up-to-date
information is available at www.livenation.com
or www.bradpaisley.com.
Since 2005, Cracker Barrel has released CDs with a wide variety of
artists, some of which have debuted in the top three spots on a range of
Billboard magazine’s charts including Top DVD Music Videos, Top Country
Albums, Top Christian Albums and Top Bluegrass Albums. In addition, An
Evening With ... Dolly earned a Recording Industry Association of
America (RIAA) Gold award, Dailey & Vincent Sing The Statler Brothers won
“Album of the Year” from the International Bluegrass Music Association
(IBMA) and a track on that CD was nominated for a Grammy®
award, and Smokey Robinson’s Now & Then was nominated for an
NAACP IMAGE AWARD. Cracker Barrel’s exclusive music program includes CDs
with Alabama, Rodney Atkins, Jason Michael Carroll, The Charlie Daniels
Band, Ronnie Dunn, Edens Edge, Sara Evans, Bill Gaither, Montgomery
Gentry, Amy Grant, The Grascals, Merle Haggard, Alan Jackson, George
Jones, Alison Krauss & Union Station, Russell Moore & IIIrd Tyme Out,
Craig Morgan, The Oak Ridge Boys, Kenny Rogers, Ricky Skaggs, Aaron
Tippin, Randy Travis, Josh Turner, Wynonna, and the Zac Brown Band. For
details visit crackerbarrel.com.
About Cracker Barrel Old Country Store
Cracker Barrel Old Country Store, Inc. provides a friendly
home-away-from-home in its old country stores and restaurants. Guests
are cared for like family while relaxing and enjoying real home-style
food and shopping that’s surprisingly unique, genuinely fun and
reminiscent of America’s country heritage…all at a fair price. The
restaurant serves up delicious, home-style country food such as meatloaf
and homemade chicken n’ dumplins as well as its made-from-scratch
biscuits using an old family recipe. The authentic old country retail
store is fun to shop and offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in
1969 in Lebanon, Tenn. and operates 621 company-owned locations in 42
states. Every Cracker Barrel Old Country Store® location is
open seven days a week with hours Sunday through Thursday, 6 a.m. – 10
p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information,
visit crackerbarrel.com.
About Live Beyond
Mobile Medical Disaster Relief (MMDR) began as a response to Hurricane
Katrina in 2005 with immediate delivery of medical aid and supplies to
the affected regions. Since the 2010 Haiti earthquake, MMDR has worked
extensively near Port-Au-Prince providing medical care, nutritional
support, clean water, and micro-finance. Established as a 501(c)(3)
humanitarian organization, MMDR has transitioned its work under a new
name, Live Beyond, to reflect a broadened mission as an organization
that chooses to Live Beyond ourselves our culture, our borders, and this
life so that others can Live Beyond disease, hunger, poverty, and
oppression.
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