The New York Times (NYTimes.com)
today launched The New York Times on Flipboard for Android and Kindle
Fire, which delivers the latest news and award-winning journalism of The
New York Times, designed and formatted for optimal reading on
Flipboard’s apps for Android phone and tablet devices and the Amazon
Kindle Fire tablet.
The launch is an extension of the NYT Everywhere strategy, which is
designed to expand The Times’s reach to users on third-party platforms.
Following authentication within Flipboard, existing Times subscribers
will have full access to all content on both Android and Kindle Fire. As
with other New York Times news applications, the Top News section
is free. On Android, non-subscribers will be able to purchase a
subscription from The Times directly within the Flipboard app.
The New York Times on Flipboard for Android and Kindle Fire features
more than 25 sections of news, information and opinion from business, to
politics to style, including full articles, videos, slide shows and
blogs.
Denise Warren, general manager, NYTimes.com and senior vice president
and chief advertising officer, The New York Times Media Group, said,
“This is just another way for Times subscribers to access our rich
content on the platforms they use, which is part of our overall NYT
Everywhere strategy. And on Android, it’s also an opportunity for
readers who are not yet subscribers to seamlessly subscribe to The Times
without having to leave the Flipboard environment.”
The Times is already available on Flipboard for iPhone and iPad.
As with other New York Times news applications, the Top News
section is free on both the Flipboard on Android and Flipboard for
Kindle Fire apps. To access all sections of the apps, a digital
subscription is required. Details and pricing for these plans are
available at www.NYTimes.com/Access.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2012 revenues of $2.0 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news and
information.
