Big Rock Eddies: Become a Beer Legend & Win Part of the $30,000 in Cash Prizes

CALGARY, ALBERTA--(Marketwire - March 7, 2013) - Big Rock Brewery Inc. (TSX:BR) is asking you to flex your creative muscles with Big Rock's annual Eddie Awards. Create a beer commercial (up to 60 seconds) or a full-colour print ad about Big Rock in general, the Big Rock brew of your choice, or the importance of "Enjoying Big Rock Responsibly" and you could win part of the $30,000 in cash prizes.

The 2013 Eddies mark our 20th year celebrating the creative genius of the beer drinker. When the Eddies began back in 1993, it was because we didn't think there was anyone better to create Big Rock commercials than those who knew and loved our beer - the Big Rock beer drinker. Since then, the Eddies have created hours and hours of raucous laughter for all of our Eddies judges and fans, and have even helped to launch acting, directing and graphic design careers all across our great country. This year's grand prize winners will be announced at the Calgary Eddies awards on Thursday June 27th, 2013 at the Jack Singer Concert Hall in the EPCOR CENTRE for the Performing Arts.

To help celebrate our 20^th year, we have added an exciting new category! Apply your craft to the art of fashion design and create your very own Big Rock T-Shirt! The winner of this category will take home $1,500 and have their shirt featured for sale in the Big Rock store and online.

Deadline for entries is 4:00 PM (MT) Wednesday, April 3, 2013 .

Prizes:

(i) Winning students will split their awards with their respective post-secondary Institution.

For detailed information about the Eddies, including rules, regulations and entry forms please visit: www.bigrockbeer.com/eddies.

For Eddies updates on Facebook, please visit: http://www.facebook.com/BigRockBrewery.

For Eddies updates on Twitter, please visit: http://twitter.com/BigRockBrewery.

For archived video submissions and past Eddies winners on YouTube, please visit: http://www.youtube.com/bigrockeddies.

About Big Rock Brewery Inc.

Big Rock Brewery Inc. donates all proceeds from the Calgary Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Folk Festival and the EPCOR CENTRE for the Performing Arts.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of nine exceptional ales and lagers, Rock Creek dry cider, an ongoing selection of seasonal beers released through the Brewmaster's Edition and cutting-edge, limited-run brews released through the Alchemist Edition. Big Rock products are sold in nine provinces and two territories in Canada, and are also available in Korea.