Mark Grindeland, TeleTech’s chief marketing officer, will share what it
takes to build a social organization as part of the “Future15” of SXSW
Interactive. “Going Social: You Got the Tux, but Can You Dance?” will
begin at 11:45 AM on March 9 at the Hilton Austin Downtown.
During his presentation, Mr. Grindeland will show how to move beyond the
basic two-step of corporate Facebook and Twitter pages. SXSW attendees
will learn how to foster a company community, identify internal
influencers and convert executives. Mr. Grindeland will address
challenges of creating social companies, but will share how to play
within the rules of corporate engagement.
If you’re not attending SXSW in person, be sure to follow Mr.
Grindeland’s presentation by using #SXSW #gosocial on Twitter.
In addition to Mr. Grindeland’s talk, SXSW goers should plan to attend
the “Nowhere to Hide: Can Twitter Fight Corruption” on March 10 at 12:30
PM at the Hyatt Regency Austin, featuring the best-selling authors and
industry veterans, Don Peppers and Martha Rodgers, PhD. The duo will
address using social media to combat cronyism and widespread business
corruption.
Mr. Peppers and Dr. Rogers, founders of the Peppers & Rogers Group, a
TeleTech company, will discuss how interactive technologies can be
employed to generate a level of transparency sufficient to eliminate the
need for costly and intrusive regulatory actions, such as Sarbanes-Oxley
and Dodd-Frank.
Follow the conversation during Mr. Peppers and Dr. Rogers session by
using #SXSW #tweetcop on Twitter.
ABOUT TELETECH
For 30 years, TeleTech (NASDAQ: TTEC) and its subsidiaries have helped
the world’s most successful companies design, enable, manage and grow
customer value through the delivery of superior customer experiences
across the customer lifecycle. As the go-to partner for the Global 1000,
the TeleTech group of companies delivers technology-enabled solutions
that maximize revenue, transform customer experiences and optimize
business processes. From strategic consulting to operational execution,
our more than 41,000 employees drive success for clients in the
communications and media, financial services, government, healthcare,
technology, transportation and retail industries. Through the TeleTech
Community Foundation, the company leverages its innovative leadership to
ensure that students in underserved communities around the globe have
access to the tools and support they need to maximize their educational
outcomes. For additional information, please visit http://www.teletech.com.
