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AVT and Coinstar Leaders in New Automated Coffee Segment

AVT and Coinstar Leaders in New Automated Coffee Segment

Wall Street Journal: "an $800 million market for automated out-of-home coffee"

CORONA, Calif., March 11, 2013 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), Coinstar (Redbox) and Starbucks are setting their sights on the exploding automated out-of-home coffee market. According to an article in the Wall Street Journal, the automated coffee kiosk market is worth over $800 million a year, and has space for as many as 70,000 units. "By comparison, there are about 43,700 Redbox machines now," according to the Journal, so the market potential is enormous.

AVT is leading this market with their Marley Coffee Automated Cafes, which provide a barista-quality cup of coffee. The AVT systems provide specially filtered spring water, gourmet roasts – including the famed Marley Jamaican Blue Mountain (one of the most highly desirable blends in the world), and fresh grind whole beans for each cup. The AVT systems also can brew cappuccino, espresso, mocha and other specialty drinks. By contrast, Coinstar is betting that the public wants a lesser-quality product and is offering Seattle's Best in their systems, which is the Starbucks bargain brand.

Coffee consumption continues to grow – especially the gourmet sector. More than 150 million Americans drink coffee on a daily basis. It is the number-one hot beverage of choice among convenience store customers, generating about 78 percent of sales within the hot dispensed beverages category (source: Wikipedia). The coffee industry in the United States is valued at about $19 billion each year, and gourmet coffees account for about half of that industry value (source: Coffemarvel.com).

AVT is the exclusive U.S. distributor of Marley Coffee branded kiosks and automated coffee stores, and will put thousands of company-owned units into the market within the next 2-years, and has projected sales from these systems over $24 million by year-end 2014.

AVT is also partnering with Ron Brown - the famed the former NFL player and Pro-Bowl star, to offer entrepreneurs the opportunity to open a Marley Coffee Automated Cafe. "The reception has been incredible," Brown stated. "We are providing the opportunity for anyone to start their own business in a dynamic and growing market, with little capital requirements, overhead or start-up costs."

According to a recent article in the Press Enterprise, AVT is on course to reach $100 million in sales. "We grew over 50% last year, in part due to our ability to innovate and attract the biggest brands in the world, including Wal Mart, Wrigley's, Rug Doctor, Dr. Scholl's, Blue Rhino, and Quiksilver," Shannon Illingworth, AVT Founder and Chairman commented. "Our 5-year strategic growth plan is on-track as we continue to gain market share, increase production, and create revenue magnifiers through our multiple divisions."

For more information on AVT, please call 800-240-5175 or visit the website at www.autoretail.com.

To view the Wall Street Journal article, visit: http://blogs.wsj.com/corporate-intelligence/2013/02/27/can-coinstar-reinvent-the-vending-machine/

For the Bloomberg News article, go to: http://www.bloomberg.com/news/2013-02-27/coinstar-rises-on-outlook-for-movie-streaming-coffee-ventures.html?cmpid=yhoo

To view the article in the Press Enterprise, visit: http://www.pe.com/business/business-headlines/20130225-retail-inland-company-pioneers-automated-micro-stores.ece

About AVT, Inc:

AVT is a leading developer of customized automated retailing systems, Micro-Stores, and self-service solutions.  Divisions include design, manufacturing, software engineering, leasing, media, and technology licensing. AVT is able to work with any size company to design a custom automated retailing solution that drives traffic, increases sales, improves security, and lowers overhead. AVT is uniquely qualified to take projects from concept to completion with speed, economy and ingenuity. For more information, visit: www.Autoretail.com

AVT's stock is traded through the OTC Markets, Ticker Symbol: AVTC

Safe Harbor Statement

The following Safe Harbor Statement applies to all our press releases.

This press release contains forward-looking statements, particularly as related to the business plans of the Company, statements relating to goals, plans and projections regarding the Company's financial position and business strategy. The words or phrases "believe," "think," "anticipate," "should," "likely," or similar expressions are intended to identify "forward-looking statements." These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. The Company cautions readers not to place undue reliance on such statements. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statements. Actual results may differ materially from the Company's expectations and estimates. This release may also rely on statements made by other companies, reporters, and/or organizations. The Company cannot validate or assure the reliability of these and any other statements made by third parties.

SOURCE AVT, Inc.



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